Citation

The Role of Attitude Towards the Citizen Journalism News as a Mediator of Attitude Towards the Brand and Intention: A Test of Competing Affect Transfer Hypotheses

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Abstract:

Two models are compared to assess which model best helps to understand intention to read citizen journalism news by applying the elaboration likelihood model and the affect transfer hypothesis. Specifically, we compare 1) a traditional affect transfer hypothesis model which hypothesizes that attitude towards the brand influences intention to read citizen journalism news with 2) a modified model which hypothesizes that attitude towards the news affects the intention. Based on a survey of over 300 young adults, the result suggests that the modified affect transfer hypothesis model is better than the traditional affect transfer hypothesis model. The implications of the findings for practice and research are discussed.

Most Common Document Word Stems:

journal (122), news (118), attitud (118), citizen (101), toward (98), brand (82), model (55), intent (44), credibl (40), research (28), read (27), affect (27), rout (25), perceiv (23), influenc (22), ab (22), i.e (21), studi (20), 1 (20), peripher (19), j (19),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p405039_index.html
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MLA Citation:

Lin, Julian. "The Role of Attitude Towards the Citizen Journalism News as a Mediator of Attitude Towards the Brand and Intention: A Test of Competing Affect Transfer Hypotheses" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p405039_index.html>

APA Citation:

Lin, J. , 2010-06-22 "The Role of Attitude Towards the Citizen Journalism News as a Mediator of Attitude Towards the Brand and Intention: A Test of Competing Affect Transfer Hypotheses" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <APPLICATION/PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p405039_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Two models are compared to assess which model best helps to understand intention to read citizen journalism news by applying the elaboration likelihood model and the affect transfer hypothesis. Specifically, we compare 1) a traditional affect transfer hypothesis model which hypothesizes that attitude towards the brand influences intention to read citizen journalism news with 2) a modified model which hypothesizes that attitude towards the news affects the intention. Based on a survey of over 300 young adults, the result suggests that the modified affect transfer hypothesis model is better than the traditional affect transfer hypothesis model. The implications of the findings for practice and research are discussed.


Similar Titles:
Market-Oriented Journalism and Perceived Credibility of Television News in Bangladesh

The Effects of Cognitive Gratifications on Intention to Read Citizen Journalism News: The Mediating Effect of Attitude

Perceived Realism, Enjoyment, and News Perception in the Context of Stereotypes: The Influence of Stereotypic Portrayals of Gender Roles on Attitudes toward News Stories


 
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