Citation

Effects of Issue Ownership and Issue Obtrusiveness on Corporate Reputation

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Abstract:

This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation which owns issues that were perceived as important by publics has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed.

Most Common Document Word Stems:

issu (255), corpor (215), reput (137), ownership (97), public (84), effect (65), obtrus (63), media (55), studi (46), affect (45), agenda (44), social (43), hyundai (39), sk (38), communic (37), set (36), research (33), also (30), item (29), polit (27), posit (27),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p405146_index.html
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MLA Citation:

Cha, Heewon., Song, Yeonhee. and Kim, Jangyul. "Effects of Issue Ownership and Issue Obtrusiveness on Corporate Reputation" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p405146_index.html>

APA Citation:

Cha, H. , Song, Y. and Kim, J. R. , 2010-06-22 "Effects of Issue Ownership and Issue Obtrusiveness on Corporate Reputation" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <APPLICATION/PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p405146_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation which owns issues that were perceived as important by publics has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed.


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Shaping the Public Agenda: Professional Political Communication Between Media Logic and Political Logic

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The Agenda Setting Power of the Mass Media: A Study of How the Media Affect the Political Agenda on European Affairs in Spain


 
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