Citation

Impact of Interpreting Frames on Attitude to Controversial Issue: Case of “Replacement Singing” in Beijing Olympics

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The basic assumption of perspective of Framing Analysis lies on people’s interpreting frames will influence substantially their attitude towards a controversial issue. However, few empirical studies have been really done to test this key assumption. The current study uses a probability survey sample of 803 residents from Guangzhou and Shanghai to explore the impact of different interpreting frames on their attitude towards a highly controversial issue of 2008: the “Replacement Singing” in the opening ceremony of Beijing Olympic.
Subjects are asked to express their agreement to two kinds of frames: “Legitimizing Frame” and “Rationalizing Frame” relevant to “replacement singing”. The former includes the nature of opening ceremony and the principle of managing performance; the latter are composed of value of judging and evaluation of overseas media coverage. Also their attitudes to this issue are measured.
It turns out that, only the “Legitimizing Frame” is decisive to their attitude.
Specifically, those residents who considering the Opening ceremony as a show instead of as a news event, and emphasizing on principle of effect-first instead of on truthfulness bottom-line are more likely accept the “Replacement Singing”.
Key Words:
Framing Analysis, News Frame, controversial issues, Media Effect, Overseas Media, Audience Survey
Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p408584_index.html
Direct Link:
HTML Code:

MLA Citation:

Chen, Huailin. "Impact of Interpreting Frames on Attitude to Controversial Issue: Case of “Replacement Singing” in Beijing Olympics" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p408584_index.html>

APA Citation:

Chen, H. "Impact of Interpreting Frames on Attitude to Controversial Issue: Case of “Replacement Singing” in Beijing Olympics" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p408584_index.html

Publication Type: Session Paper
Abstract: The basic assumption of perspective of Framing Analysis lies on people’s interpreting frames will influence substantially their attitude towards a controversial issue. However, few empirical studies have been really done to test this key assumption. The current study uses a probability survey sample of 803 residents from Guangzhou and Shanghai to explore the impact of different interpreting frames on their attitude towards a highly controversial issue of 2008: the “Replacement Singing” in the opening ceremony of Beijing Olympic.
Subjects are asked to express their agreement to two kinds of frames: “Legitimizing Frame” and “Rationalizing Frame” relevant to “replacement singing”. The former includes the nature of opening ceremony and the principle of managing performance; the latter are composed of value of judging and evaluation of overseas media coverage. Also their attitudes to this issue are measured.
It turns out that, only the “Legitimizing Frame” is decisive to their attitude.
Specifically, those residents who considering the Opening ceremony as a show instead of as a news event, and emphasizing on principle of effect-first instead of on truthfulness bottom-line are more likely accept the “Replacement Singing”.
Key Words:
Framing Analysis, News Frame, controversial issues, Media Effect, Overseas Media, Audience Survey


Similar Titles:
Framing the Olympic Opening Ceremony: NBC's Use of Selectivity, Partiality and Structure in Presenting the Beijing Olympics

The Case of Controversy in Non-Controversial Art: How Controversy Frames Quiet Reception

The Effect of News Frames and Individual Schemas on Issue Interpretations and Attitudes

“Picture within the Frame – Framing American Public Issues: An 1855-2005 New York Times Case Study”


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.