Citation

Beyond the Glamour and Glory: Critical Discourse Analysis of the People’s Daily Editorials on Beijing 2008 Olympic Games

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Abstract:

One hundred years of dream and seven years of preparation and planning culminated in 16 days of a global extravaganza. The 2008 Beijing Olympic Games, the single most unique event in Chinese modern history was widely perceived around the world as a “coming-out party” for China as an emerging power on world stage, and a watershed in China's history. How did Chinese media and official discourses interpret this event beyond sports? What are the images and messages they tried to communicate with the world? What has been left out in the process? What are the meanings behind those texts, in terms of the rise of China and its position in the world? This study employs a critical discourse analysis, analyzing structure and meaning of the media discourse on Chinese official media of the People’s Daily, contextualizes this event in the social cultural context of human rights, boycotting, China rise, earth quack, pollution, seeking a more complex and nuanced understanding of China rise on Chinese side. It finds that the Beijing Olympic Games not only changes the way the world looks at China, but also the way China perceives itself in terms of its role and position in the globalizing world.
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Name: International Communication Association
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p408684_index.html
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MLA Citation:

Zhang, Weidong. "Beyond the Glamour and Glory: Critical Discourse Analysis of the People’s Daily Editorials on Beijing 2008 Olympic Games" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p408684_index.html>

APA Citation:

Zhang, W. "Beyond the Glamour and Glory: Critical Discourse Analysis of the People’s Daily Editorials on Beijing 2008 Olympic Games" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p408684_index.html

Publication Type: Session Paper
Abstract: One hundred years of dream and seven years of preparation and planning culminated in 16 days of a global extravaganza. The 2008 Beijing Olympic Games, the single most unique event in Chinese modern history was widely perceived around the world as a “coming-out party” for China as an emerging power on world stage, and a watershed in China's history. How did Chinese media and official discourses interpret this event beyond sports? What are the images and messages they tried to communicate with the world? What has been left out in the process? What are the meanings behind those texts, in terms of the rise of China and its position in the world? This study employs a critical discourse analysis, analyzing structure and meaning of the media discourse on Chinese official media of the People’s Daily, contextualizes this event in the social cultural context of human rights, boycotting, China rise, earth quack, pollution, seeking a more complex and nuanced understanding of China rise on Chinese side. It finds that the Beijing Olympic Games not only changes the way the world looks at China, but also the way China perceives itself in terms of its role and position in the globalizing world.


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