Citation

2. A Rhetorical Analysis of Cancer Positioning Within the Stand Up 2 Cancer Telethon

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Abstract:

Health communications practices that privilege potential donors over patients run the risk of placing patients in a de-powered position. This donor-patient dilemma is evident in the rhetorical situation developed by Stand Up 2 Cancer (SU2C) in their 2008 telethon. Using Burke’s foundation of rhetorical study and Vatz’s construction of the rhetorical situation, this paper presents a rhetorical analysis of the telethon to explore how the event creates a general societal (mis)understanding of cancer.

Most Common Document Word Stems:

cancer (255), rhetor (88), patient (53), stand (50), analysi (47), telethon (47), diseas (46), 2 (36), narrat (36), posit (34), use (31), burk (28), metaphor (28), victim (27), situat (26), communic (23), peopl (23), scientist (22), research (22), show (22), construct (22),

Author's Keywords:

Burke, health communications, rhetoric
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Association:
Name: NCA 96th Annual Convention
URL:
http://www.natcom.org


Citation:
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MLA Citation:

Stansberry, Kathleen. "2. A Rhetorical Analysis of Cancer Positioning Within the Stand Up 2 Cancer Telethon" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, Nov 13, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p425233_index.html>

APA Citation:

Stansberry, K. , 2010-11-13 "2. A Rhetorical Analysis of Cancer Positioning Within the Stand Up 2 Cancer Telethon" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p425233_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Health communications practices that privilege potential donors over patients run the risk of placing patients in a de-powered position. This donor-patient dilemma is evident in the rhetorical situation developed by Stand Up 2 Cancer (SU2C) in their 2008 telethon. Using Burke’s foundation of rhetorical study and Vatz’s construction of the rhetorical situation, this paper presents a rhetorical analysis of the telethon to explore how the event creates a general societal (mis)understanding of cancer.


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