Citation

From Mass Media to Social Media: Can Theory Bridge the Gap?

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This paper reviews the tenets of major media effects theories and then attempts to apply these theories to social media. Can these theories bridge the gap from traditional mass media into the realm of new media? Of particular interest is whether or not the theories of social cognitive theory, information processing and cultivation can be applied to effects of social network sites on youth.

Most Common Document Word Stems:

theori (106), social (105), media (89), behavior (76), communic (63), internet (60), model (59), effect (39), bandura (35), mass (34), cultiv (33), j (32), bridg (32), gap (32), youth (32), televis (29), learn (27), 2009 (27), inform (27), observ (27), ed (26),

Author's Keywords:

mass communication theory, social network site, social media
Convention
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Association:
Name: NCA 96th Annual Convention
URL:
http://www.natcom.org


Citation:
URL: http://citation.allacademic.com/meta/p427342_index.html
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MLA Citation:

Drogos, Kristin. "From Mass Media to Social Media: Can Theory Bridge the Gap?" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, Nov 13, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p427342_index.html>

APA Citation:

Drogos, K. , 2010-11-13 "From Mass Media to Social Media: Can Theory Bridge the Gap?" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA Online <APPLICATION/PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p427342_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper reviews the tenets of major media effects theories and then attempts to apply these theories to social media. Can these theories bridge the gap from traditional mass media into the realm of new media? Of particular interest is whether or not the theories of social cognitive theory, information processing and cultivation can be applied to effects of social network sites on youth.


Similar Titles:
19. Exploring the Effect of Different Learning Styles in Specifying Social Learning Theories of Criminal Behavior.

The New Communication Model for New Media: Why the Arrival of Social Media Reshapes Traditional Theories in Communication

Exploring the Influence of Personalized Health Narratives in Social Media: The Influence of Health Information Presentation and Communication Modality on Users’ Information Processing and Outcomes


 
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