Citation

When tourists are your friends: An exploratory examination of brand personality in discussions about Mexico and Brazil on Facebook

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Abstract:

Using Aaker’s (1997) brand personality framework, this study explores how two top international tourist destinations –Mexico and Brazil— communicate their brand personalities on their Facebook pages and which personalities their followers associate with them. Specifically, this research explores if these destinations’ public relations efforts are succeeding in communicating the brand image of their countries by promoting them online on one of the most popular social media outlets.

Most Common Document Word Stems:

brand (177), person (102), tourism (86), public (69), destin (61), relat (60), promot (59), mexico (55), brazil (54), tourist (53), friend (47), trait (45), nation (45), n (43), research (43), communic (42), facebook (42), 2008 (42), use (38), studi (37), countri (36),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p434574_index.html
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MLA Citation:

DeMoya, Maria. and Jain, Rajul. "When tourists are your friends: An exploratory examination of brand personality in discussions about Mexico and Brazil on Facebook" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Denver Sheraton, Denver, CO, Aug 04, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p434574_index.html>

APA Citation:

DeMoya, M. and Jain, R. , 2010-08-04 "When tourists are your friends: An exploratory examination of brand personality in discussions about Mexico and Brazil on Facebook" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Denver Sheraton, Denver, CO Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p434574_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Using Aaker’s (1997) brand personality framework, this study explores how two top international tourist destinations –Mexico and Brazil— communicate their brand personalities on their Facebook pages and which personalities their followers associate with them. Specifically, this research explores if these destinations’ public relations efforts are succeeding in communicating the brand image of their countries by promoting them online on one of the most popular social media outlets.


Similar Titles:
Is Your Tourist Destination Sincere, Rugged, or Sophisticated? An Exploratory Examination of Online Brand Personality of Nations

An Overview of Health Relevant Studies in Public Relations: Analysis of Published Articles in Leading Public Relations Journals

Using Public Relations to Promote Health: A Framing Analysis of Public Relations Strategies Among Health Associations

Toward Theoretical Advancement of International Public Relations: A Critical Assessment of Cross-national Comparative Public Relations Research, 1991-2007


 
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