Citation

Annie Malone, PORO College, & the Black Press: Building an Empire of Beauty, 1915-1930

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Abstract:

Annie Malone built a financial empire on a foundation of morals, ethics, and the ability to see a need and fill it. Besides using PORO College in-house publications, Malone skillfully utilized African American newspapers to advertise and promote her beauty products and other business ventures. This presentation will show how Malone used the black-owned St. Louis Argus newspaper, between 1915-1930, to both get the attention of her target market and to promote broader black economic empowerment.
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Association:
Name: 95th Annual Convention
URL:
http://www.asalh.org


Citation:
URL: http://citation.allacademic.com/meta/p435129_index.html
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MLA Citation:

Trawick, Chajuana. "Annie Malone, PORO College, & the Black Press: Building an Empire of Beauty, 1915-1930" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p435129_index.html>

APA Citation:

Trawick, C. V. "Annie Malone, PORO College, & the Black Press: Building an Empire of Beauty, 1915-1930" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p435129_index.html

Publication Type: Invited Paper
Abstract: Annie Malone built a financial empire on a foundation of morals, ethics, and the ability to see a need and fill it. Besides using PORO College in-house publications, Malone skillfully utilized African American newspapers to advertise and promote her beauty products and other business ventures. This presentation will show how Malone used the black-owned St. Louis Argus newspaper, between 1915-1930, to both get the attention of her target market and to promote broader black economic empowerment.


Similar Titles:
Annie M. Turnbo Malone and The Creation of Poro College

“More Than A Hairdresser: Black Beauty Culture and the Leadership of Annie Turnbo Malone, 1930-1945”

Internet Presence and Historically Black Colleges and Universities: Building Community with Student Populations


 
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