Citation

Selling to the Souls of Black Folk: Atlanta, Rev. James M. Gates, and the Transformation of American Religion and Culture, 1910-1945

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Abstract:

Selling to the Souls of Black Folk is a historical analysis of twentieth century American mass media religion, race, and commodification. I use the career and life of Atlanta pastor Rev. James M. Gates as a focal point to chronicle how African American preachers used the phonograph to record and sell their sermons and make a significant contribution to twentieth century American mass media religion. American religious scholarship has credited evangelicals and their utilization of the radio as the primary catalyst of twentieth century American mass media religion and commodification. However, my project fills a lacuna in such scholarship by displaying how the production and consumption of phonograph sermons also played a noteworthy role in American mass media religion, commodification, and consumer culture. Moreover, I detail the new and re-created forms of religious practice that emerged on account of the mediation and commodification of phonograph sermons. Selling to the Souls of Black Folk, then, tells a local story with national significance. It is a story that details how the experience of Atlanta’s black faith communities and the phonograph mirrored and contributed to the transformation of twentieth century American protestant religion and culture.
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Association:
Name: 95th Annual Convention
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http://www.asalh.org


Citation:
URL: http://citation.allacademic.com/meta/p435474_index.html
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MLA Citation:

Martin, Lerone. "Selling to the Souls of Black Folk: Atlanta, Rev. James M. Gates, and the Transformation of American Religion and Culture, 1910-1945" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p435474_index.html>

APA Citation:

Martin, L. A. "Selling to the Souls of Black Folk: Atlanta, Rev. James M. Gates, and the Transformation of American Religion and Culture, 1910-1945" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p435474_index.html

Publication Type: Invited Paper
Abstract: Selling to the Souls of Black Folk is a historical analysis of twentieth century American mass media religion, race, and commodification. I use the career and life of Atlanta pastor Rev. James M. Gates as a focal point to chronicle how African American preachers used the phonograph to record and sell their sermons and make a significant contribution to twentieth century American mass media religion. American religious scholarship has credited evangelicals and their utilization of the radio as the primary catalyst of twentieth century American mass media religion and commodification. However, my project fills a lacuna in such scholarship by displaying how the production and consumption of phonograph sermons also played a noteworthy role in American mass media religion, commodification, and consumer culture. Moreover, I detail the new and re-created forms of religious practice that emerged on account of the mediation and commodification of phonograph sermons. Selling to the Souls of Black Folk, then, tells a local story with national significance. It is a story that details how the experience of Atlanta’s black faith communities and the phonograph mirrored and contributed to the transformation of twentieth century American protestant religion and culture.


Similar Titles:
"The Sociology of the Souls of Religious Black ( Among Other) Folk: W.E.B. Du Bois and the Sociology of Religion"

Strength, Independence, and Economic Inequality: The Effects of Social Programs and Atlanta’s Black Popular Culture on Identity Formation among African American Women Living Below Poverty in Atlanta

White Supremacy, Class Struggle and Social Transformation: Reflections on The Souls of Black Folk in the 21st Century


 
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