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Styling the New Negro Woman: Black Beauty and the Politics of Aesthetics

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Abstract:

Through New Negro era beauty culture, African American women both upended and accepted white constructions of feminine beauty, created a multimillion dollar industry in which women were the majority of proprietors and consumers, and situated themselves at the center of a public discourse. African American women embraced beauty culture as means to political, social, economic, and cultural freedom. Imagining new ways of living in the urban, modern world, New Negro women refused to let their bodies and images of their bodies be controlled by a white cultural imaginary, intra-racial gender and class politics, and an increasingly service-based urban economy that ignored the predilections of African American women. Although myths, stereotypes, and derogatory images of black women continued to circulate during the early twentieth century, New Negro women found ways to challenge beliefs and products that degraded black womanhood. These women created alternative aesthetic discourses for New Negro women to partake in that reflected racially and culturally specific penchants and ideals. Fashioning oneself as modern gave black women a new way to make claims about their rights within the context of a modern world.
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Association:
Name: 95th Annual Convention
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http://www.asalh.org


Citation:
URL: http://citation.allacademic.com/meta/p435651_index.html
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MLA Citation:

Lindsey, Treva. "Styling the New Negro Woman: Black Beauty and the Politics of Aesthetics" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p435651_index.html>

APA Citation:

Lindsey, T. "Styling the New Negro Woman: Black Beauty and the Politics of Aesthetics" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p435651_index.html

Publication Type: Invited Paper
Abstract: Through New Negro era beauty culture, African American women both upended and accepted white constructions of feminine beauty, created a multimillion dollar industry in which women were the majority of proprietors and consumers, and situated themselves at the center of a public discourse. African American women embraced beauty culture as means to political, social, economic, and cultural freedom. Imagining new ways of living in the urban, modern world, New Negro women refused to let their bodies and images of their bodies be controlled by a white cultural imaginary, intra-racial gender and class politics, and an increasingly service-based urban economy that ignored the predilections of African American women. Although myths, stereotypes, and derogatory images of black women continued to circulate during the early twentieth century, New Negro women found ways to challenge beliefs and products that degraded black womanhood. These women created alternative aesthetic discourses for New Negro women to partake in that reflected racially and culturally specific penchants and ideals. Fashioning oneself as modern gave black women a new way to make claims about their rights within the context of a modern world.


Similar Titles:
The South Will Be Invaded: Virginia Union, New Negro Politics, and the Remaking of the Black Radical Tradition

Beauty and the Black Student Revolt: Black Student Activism and the Politics of Campus “Beauty” Spaces

The New Negro Woman: Gender Politics on the Black Campus


 
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