Citation

TD Jakes, Conspicuous Consumption, and the Production of Christian Masculinity

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Whereas nationally prominent black preachers of the previous generation focused on civil rights and political enfranchisement for black people, Bishop T. D. Jakes focuses on economic empowerment that in turn economically benefits him. For Jakes, prosperity is not only a divine right but is at the core of black people’s realization of the American dream. He justifies his own lifestyle by saying that it is a sign of his favor and obedience to God and by citing the historical disenfranchisement of black people.

Jakes embodies the prosperity gospel that teaches that God offers financial rewards in exchange for obedience and hard work. Jakes’s self-narrated rags-to-riches story allows him to lay claim to his right to live the life of conspicuous consumption associated with the American dream. Jakes is no longer a man living the humble life as he struts around the stage in his tailor-made designer suits and talks about his private jet. Jakes oscillates between being a father figure, financial advisor, psychologist and spiritual prophet, becoming many things to many people.

Using the American dream as his backdrop, Jakes is unapologetic about his economic success as a black American preacher as he represents and encourages a model of black Christian masculinity that insists upon economic independence and prosperity. This paper argues that Jakes combines the nexus of the American myth of rugged individualism with the prosperity gospel to construct an economically empowered Christian masculinity.
Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: 95th Annual Convention
URL:
http://www.asalh.org


Citation:
URL: http://citation.allacademic.com/meta/p435784_index.html
Direct Link:
HTML Code:

MLA Citation:

Boyd, Stacy. "TD Jakes, Conspicuous Consumption, and the Production of Christian Masculinity" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina, Sep 29, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p435784_index.html>

APA Citation:

Boyd, S. , 2010-09-29 "TD Jakes, Conspicuous Consumption, and the Production of Christian Masculinity" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p435784_index.html

Publication Type: Individual Paper
Review Method: Peer Reviewed
Abstract: Whereas nationally prominent black preachers of the previous generation focused on civil rights and political enfranchisement for black people, Bishop T. D. Jakes focuses on economic empowerment that in turn economically benefits him. For Jakes, prosperity is not only a divine right but is at the core of black people’s realization of the American dream. He justifies his own lifestyle by saying that it is a sign of his favor and obedience to God and by citing the historical disenfranchisement of black people.

Jakes embodies the prosperity gospel that teaches that God offers financial rewards in exchange for obedience and hard work. Jakes’s self-narrated rags-to-riches story allows him to lay claim to his right to live the life of conspicuous consumption associated with the American dream. Jakes is no longer a man living the humble life as he struts around the stage in his tailor-made designer suits and talks about his private jet. Jakes oscillates between being a father figure, financial advisor, psychologist and spiritual prophet, becoming many things to many people.

Using the American dream as his backdrop, Jakes is unapologetic about his economic success as a black American preacher as he represents and encourages a model of black Christian masculinity that insists upon economic independence and prosperity. This paper argues that Jakes combines the nexus of the American myth of rugged individualism with the prosperity gospel to construct an economically empowered Christian masculinity.


Similar Titles:
Young Adult "New Lad" Masculinity as a Product of Consumption

Masculinity as a Communication Process: Stability and Change in Evangelical Christian Conceptions of Masculinity


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.