Citation

Educating Marketers: Advertising Blunders Toward African Americans and Ways to avoid Corporate Economic Shortfalls

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Abstract:

This paper is offered as an overview of marketing blunders and the negative economic impact that ill-planned advertising campaigns can have on a marketer’s brand. There are several consumer behavioral research shortfalls that have contributed to the significant gap that still exists between marketers and African Americans in the area of successful advertisement campaigns. Furthermore, various marketing advertisement mistakes and successes are explored as experienced in the African American ethnic consumer market. Additionally, this paper offers new and effective ways that a marketer can reach market segments with precision-tailored strategies that uncover underlying sensitive motivations that will eliminate surprise disturbances that can damage a marketer's brand when it launches ill-designed ads targeted at African Americans because of faulty and neglectful behavioral research. When these strategies are properly implemented, corporations should expect a huge positive economic bottom line impact within their organizations.
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Association:
Name: 95th Annual Convention
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http://www.asalh.org


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URL: http://citation.allacademic.com/meta/p436054_index.html
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MLA Citation:

Pleasant, Jamie. and Richardson, Charles. "Educating Marketers: Advertising Blunders Toward African Americans and Ways to avoid Corporate Economic Shortfalls" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p436054_index.html>

APA Citation:

Pleasant, J. and Richardson, C. "Educating Marketers: Advertising Blunders Toward African Americans and Ways to avoid Corporate Economic Shortfalls" Paper presented at the annual meeting of the 95th Annual Convention, Raleigh Convention Center, Raleigh, North Carolina <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p436054_index.html

Publication Type: Invited Paper
Abstract: This paper is offered as an overview of marketing blunders and the negative economic impact that ill-planned advertising campaigns can have on a marketer’s brand. There are several consumer behavioral research shortfalls that have contributed to the significant gap that still exists between marketers and African Americans in the area of successful advertisement campaigns. Furthermore, various marketing advertisement mistakes and successes are explored as experienced in the African American ethnic consumer market. Additionally, this paper offers new and effective ways that a marketer can reach market segments with precision-tailored strategies that uncover underlying sensitive motivations that will eliminate surprise disturbances that can damage a marketer's brand when it launches ill-designed ads targeted at African Americans because of faulty and neglectful behavioral research. When these strategies are properly implemented, corporations should expect a huge positive economic bottom line impact within their organizations.


Similar Titles:
Access to Higher Education: The social and economic impact of Online Education on African-American students

Exploring African-American Women’s Perspectives towards and Experiences with Educational and Communications Technologies

Culturally Responsive Education for African American Students vs. Corporate-Style Education Reform


 
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