Citation

From Hollywood to Bollywood: An Analysis of the Globalization of Popular Culture

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Abstract:

This paper analyzes the recent success of Bollywood’s influence on the Western movie industry, particularly Hollywood. Bollywood refers to the mainstream Indian movie industry based in Mumbai. A major premise of this analysis is that Bollywood is both a symbol of cinema’s circulation within cultural globalization and the embodiment of non-monolithic globalization. As such, Bollywood is not a homogenizing influence that forces non-Indian cultures to embrace its cinematographic or musical norms and practices. From this perspective, globalization does not automatically lead to cultural Westernization. While Bollywood has been considerably analyzed for its nationalist themes, its rampant popularity, and its accent on tradition and ritual (see works by Hirji, 2008), this analysis is unique in that it offers an original and useful framework for explaining the growing cultural and economic changes and movements of the globalization of entertainment

Most Common Document Word Stems:

bollywood (159), indian (72), global (56), india (50), 2009 (46), 2008 (43), cultur (40), movi (38), film (34), music (33), hollywood (29), u.s (29), new (28), p (23), western (23), cinema (21), industri (16), also (16), time (16), 2006 (15), diaspora (15),
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p484436_index.html
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MLA Citation:

Matusitz, Jonathan. and Payano, Pam. "From Hollywood to Bollywood: An Analysis of the Globalization of Popular Culture" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 26, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p484436_index.html>

APA Citation:

Matusitz, J. and Payano, P. , 2011-05-26 "From Hollywood to Bollywood: An Analysis of the Globalization of Popular Culture" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p484436_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper analyzes the recent success of Bollywood’s influence on the Western movie industry, particularly Hollywood. Bollywood refers to the mainstream Indian movie industry based in Mumbai. A major premise of this analysis is that Bollywood is both a symbol of cinema’s circulation within cultural globalization and the embodiment of non-monolithic globalization. As such, Bollywood is not a homogenizing influence that forces non-Indian cultures to embrace its cinematographic or musical norms and practices. From this perspective, globalization does not automatically lead to cultural Westernization. While Bollywood has been considerably analyzed for its nationalist themes, its rampant popularity, and its accent on tradition and ritual (see works by Hirji, 2008), this analysis is unique in that it offers an original and useful framework for explaining the growing cultural and economic changes and movements of the globalization of entertainment


Similar Titles:
Transnational Bollywood Cinema: Negotiating Global Capital, Urban India, and Diaspora Aspirations in the Films of Karan Johar

Soft Power, Bollywood Cinema, and Cultural Proximity: Comparing Viewer Reactions to Popular Hindi Cinema in India and the Diaspora

Globalization and Upgrading Cultural Production: The Animation Industry in South Korea and India


 
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