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Normative Influence on Hand Washing in Childcare Centers: Testing the Theory of Normative Social Behavior

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Abstract:

The theory of normative social behavior (TNSB, Lapinski & Rimal, 2005) provides a framework for testing the role of normative influences in hand washing behaviors among child care workers. A cross-sectional survey of child care workers in 21 centers indicates that outcome expectations and group identity increase the strength of the relationship between descriptive norms and hand washing behavior. Injunctive norms also moderate the effect of descriptive norms on hand washing behavior such that when strong injunctive norms are reported, descriptive norms are positively related to hand washing, but when weak injunctive norms are reported, descriptive norms are negatively related to hand washing. The findings suggest that communication interventions in child care centers can focus on strengthening injunctive norms in order to increase hand washing behaviors in child care centers. The findings also suggest that the theory of normative social behavior can be used in organizational contexts.

Most Common Document Word Stems:

norm (174), behavior (155), handwash (123), descript (94), group (86), center (76), tnsb (68), studi (64), social (61), childcar (61), report (55), injunct (53), rimal (47), effect (46), refer (44), normat (42), ident (40), communic (39), worker (39), ccws (38), hand (38),
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Association:
Name: International Communication Association
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p488092_index.html
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MLA Citation:

Lapinski, Maria., Anderson, Jenn., Shugart, Alicia., Fristoe, Chelsea. and Todd, Ewen. "Normative Influence on Hand Washing in Childcare Centers: Testing the Theory of Normative Social Behavior" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p488092_index.html>

APA Citation:

Lapinski, M. K., Anderson, J. , Shugart, A. , Fristoe, C. and Todd, E. , 2011-05-25 "Normative Influence on Hand Washing in Childcare Centers: Testing the Theory of Normative Social Behavior" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p488092_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The theory of normative social behavior (TNSB, Lapinski & Rimal, 2005) provides a framework for testing the role of normative influences in hand washing behaviors among child care workers. A cross-sectional survey of child care workers in 21 centers indicates that outcome expectations and group identity increase the strength of the relationship between descriptive norms and hand washing behavior. Injunctive norms also moderate the effect of descriptive norms on hand washing behavior such that when strong injunctive norms are reported, descriptive norms are positively related to hand washing, but when weak injunctive norms are reported, descriptive norms are negatively related to hand washing. The findings suggest that communication interventions in child care centers can focus on strengthening injunctive norms in order to increase hand washing behaviors in child care centers. The findings also suggest that the theory of normative social behavior can be used in organizational contexts.


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Emotions, Institutional Norms, and the Formation of Social Ties: A Case Study of Parents in Childcare Centers

The Power of Subjective Norms, University Descriptive and Injunctive Norms, and U.S. Descriptive and Injunctive Norms on Drinking Behavior Intentions


 
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