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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://citation.allacademic.com/meta/p489129_index.html Direct Link: HTML Code:

Kent, Michael. and Carr, Bryan. "Web Analytics as a Tool for Strategic Communication" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2013-05-18 <http://citation.allacademic.com/meta/p489129_index.html>

Kent, M. L. and Carr, B. J. , 2011-05-25 "Web Analytics as a Tool for Strategic Communication" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <APPLICATION/PDF>. 2013-05-18 from http://citation.allacademic.com/meta/p489129_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This essay examines the usefulness of analytical software for public relations and communication professionals. Using a case study of an academic Web site, the authors unpack the Web analytic tools and their potential for improving Web site effectiveness and organization–public relationships.

The Status of Organization-Public Relationship Research in Public Relations: Analysis of Published Articles Between 1985 and 2004

A Network Approach to Measuring Organization–Public Relationships: Research Directions for Public Relations Using Social Network Analysis

29. Social Media and Organization-Public Relationships: Bridging Interpersonal Communication Theories with Public Relations Practice