Citation

Propaganda Model and Film Industry: Political Economy of the Indian “Soft Power” in the 21st Century

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Abstract:

This article analyzes the nature of relationship between Bollywood and the Indian government from a political economy of communication perspective by focusing on four Bollywood movies revolving around themes related to India’s relations with Pakistan in the 21st century. The article also applies Herman and Chomsky’s Propaganda Model as a theoretical lens to analyze the influence of ideology and economic interests on the production of cultural commodities. By focusing on Bollywood, this article scrutinizes how the foreign policy makers of India (central government) influence production processes in the Indian film industry by providing financial assistance to one of the largest film industries in the world. This study confirms that media firms are direct beneficiaries of government policies and managers of the corporate media strive hard to maintain a close liaison with government officials in order to protect their economic interests.

Most Common Document Word Stems:

media (113), film (97), industri (94), bollywood (90), govern (87), indian (83), propaganda (60), polit (60), model (58), polici (58), movi (52), 2004 (47), foreign (43), herman (41), india (39), 2003 (39), chomski (39), power (37), filter (37), product (35), content (31),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p489390_index.html
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MLA Citation:

Rasul, Azmat. "Propaganda Model and Film Industry: Political Economy of the Indian “Soft Power” in the 21st Century" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p489390_index.html>

APA Citation:

Rasul, A. , 2011-05-25 "Propaganda Model and Film Industry: Political Economy of the Indian “Soft Power” in the 21st Century" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p489390_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This article analyzes the nature of relationship between Bollywood and the Indian government from a political economy of communication perspective by focusing on four Bollywood movies revolving around themes related to India’s relations with Pakistan in the 21st century. The article also applies Herman and Chomsky’s Propaganda Model as a theoretical lens to analyze the influence of ideology and economic interests on the production of cultural commodities. By focusing on Bollywood, this article scrutinizes how the foreign policy makers of India (central government) influence production processes in the Indian film industry by providing financial assistance to one of the largest film industries in the world. This study confirms that media firms are direct beneficiaries of government policies and managers of the corporate media strive hard to maintain a close liaison with government officials in order to protect their economic interests.


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