Citation

I Know Ulterior Motives Behind Companies’ Corporate Social Responsibility: Exploring the Effects of Perceived CSR Motives and Issue Engagement on Consumer Responses

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Through an experimental design, this study examines how consumers attribute two possibly contradictory motives (public-serving and firm-serving) to socially-stigmatized industry companies’ CSR (corporate social responsibility) initiatives where supported social causes are highly related to the companies’ main business lines. Our results indicate consumers acknowledge and are willing to accept firm-serving motives behind companies’ CSR initiatives as long as they perceive high public-serving motives. Further, our results indicate that even consumers highly engaged in the social causes supported by the companies’ CSR are willing to accept firm-serving motives behind the CSR, while revealing much more concerns toward sincere public-serving motives.

Most Common Document Word Stems:

compani (225), motiv (221), csr (186), serv (179), consum (156), public (141), issu (107), firm (95), firm-serv (85), intent (78), public-serv (76), support (65), perceiv (64), social (60), high (59), engag (59), effect (56), attribut (48), behavior (47), industri (46), behind (43),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p490731_index.html
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MLA Citation:

Kim, Sora. and Lee, Yoon-Joo. "I Know Ulterior Motives Behind Companies’ Corporate Social Responsibility: Exploring the Effects of Perceived CSR Motives and Issue Engagement on Consumer Responses" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p490731_index.html>

APA Citation:

Kim, S. and Lee, Y. , 2011-05-25 "I Know Ulterior Motives Behind Companies’ Corporate Social Responsibility: Exploring the Effects of Perceived CSR Motives and Issue Engagement on Consumer Responses" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p490731_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Through an experimental design, this study examines how consumers attribute two possibly contradictory motives (public-serving and firm-serving) to socially-stigmatized industry companies’ CSR (corporate social responsibility) initiatives where supported social causes are highly related to the companies’ main business lines. Our results indicate consumers acknowledge and are willing to accept firm-serving motives behind companies’ CSR initiatives as long as they perceive high public-serving motives. Further, our results indicate that even consumers highly engaged in the social causes supported by the companies’ CSR are willing to accept firm-serving motives behind the CSR, while revealing much more concerns toward sincere public-serving motives.


Similar Titles:
Effects of Motives for Internet Use, Aloneness, and Age Identity Gratifications on Online Social Behaviors and Social Support Among Adolescents

Public Engagement in Supportive Communication Behaviors: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management

The Effect of Strategic Corporate Social Responsibility (CSR) on Consumer’s Attitude Toward the Company and Purchase Intention


 
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