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What Goes on Behind the “Social”: Roles of Social Networks in Engendering and Sustaining Collective Action Among Political Bloggers

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Abstract:

In collective action studies, social movement scholars have explored the role of social networks in influencing individuals’ decision to participate in collective action. The proliferation of Internet technologies and recently Web 2.0 technologies has made it possible to galvanize support among like-minded individuals for different causes. In cognizance of the significance in both offline and online social networks in mobilizing individuals to participate in collective action, this paper examines the functions of activist bloggers’ social networks, and ascertains what goes behind the “social” in online, formal and informal settings. This study focuses on political bloggers as collective action participants. Through 41 in-depth interviews supported by a small-scale survey, we found that social networks influenced activism participation among activist bloggers. In addition, online, formal and informal networks played different roles, and overlaps of networks were also observed among activist bloggers.

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network (150), blogger (129), social (127), activist (119), activ (105), polit (83), inform (76), particip (75), tie (66), onlin (63), studi (54), collect (45), formal (44), male (44), movement (43), blog (42), n (40), action (39), influenc (36), involv (34), differ (33),
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Name: International Communication Association
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MLA Citation:

Soon, Carol. and Cho, Hichang. "What Goes on Behind the “Social”: Roles of Social Networks in Engendering and Sustaining Collective Action Among Political Bloggers" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2013-06-09 <http://citation.allacademic.com/meta/p491268_index.html>

APA Citation:

Soon, C. W. and Cho, H. , 2011-05-25 "What Goes on Behind the “Social”: Roles of Social Networks in Engendering and Sustaining Collective Action Among Political Bloggers" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <PDF>. 2013-06-09 from http://citation.allacademic.com/meta/p491268_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In collective action studies, social movement scholars have explored the role of social networks in influencing individuals’ decision to participate in collective action. The proliferation of Internet technologies and recently Web 2.0 technologies has made it possible to galvanize support among like-minded individuals for different causes. In cognizance of the significance in both offline and online social networks in mobilizing individuals to participate in collective action, this paper examines the functions of activist bloggers’ social networks, and ascertains what goes behind the “social” in online, formal and informal settings. This study focuses on political bloggers as collective action participants. Through 41 in-depth interviews supported by a small-scale survey, we found that social networks influenced activism participation among activist bloggers. In addition, online, formal and informal networks played different roles, and overlaps of networks were also observed among activist bloggers.

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