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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://citation.allacademic.com/meta/p491557_index.html Direct Link: HTML Code:

Dunlop, Sally., Cotter, Trish. and Perez, Donna. "When Your Smoking Is Not Just About You: Antismoking Advertising, Interpersonal Pressure, and Quitting" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2013-05-18 <http://citation.allacademic.com/meta/p491557_index.html>

Dunlop, S. M., Cotter, T. and Perez, D. , 2011-05-25 "When Your Smoking Is Not Just About You: Antismoking Advertising, Interpersonal Pressure, and Quitting" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <APPLICATION/PDF>. 2013-05-18 from http://citation.allacademic.com/meta/p491557_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: We investigated the potential for anti-smoking advertising to generate interpersonal pressure on smokers to quit using the Cancer Institute’s Tobacco Tracking Survey (CITTS), a telephone survey of adult smokers (n = 5448) which included questions relating to recently broadcast anti-smoking advertisements. Multivariate logistic regression analyses were conducted to predict: (a) ad-generated interpersonal pressure; and (b) quitting outcomes. All analyses controlled for media weight and smoker characteristics. Compared to ads categorised as ‘how-to-quit’, ads classified as ‘why-to-quit’ (1) narrative-testimonial, (2) graphic, or (3) reflective in style, were more likely to have generated interpersonal pressure. Ad-generated interpersonal pressure was associated with increased likelihood of recent quit attempts. Interpersonal pressure generated by graphic and narrative-testimonial ads was positively associated with frequent quitting thoughts. Results support previous research suggesting that ‘why-to-quit’ ads with personal stories or graphic imagery hold promise for efforts to promote smoking cessation, as well as helping to elucidate communication processes that contribute to their success.

Changing Smoking Behavior: An Experimental Study to Examine Interpersonal Communication as a Moderator of Mass Media Campaign Effects

Interpersonal Communication and the Emotional Effects of Media Entertainment: A Cross-Cultural Study (US and Germany)

Towards a Networked Crisis Communication Theory: Analyzing the Effects of (Social) Media, Media Credibility, Crisis Type, and Emotions