Citation

Value Chain or Value Network? Comparative Analysis of Value Creation Models in Online Video Sites

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study investigates the business models employed by an emerging but not yet profitable new media platform—online video websites in the U.S. (YouTube) and China (Tudou). A content analysis of the most viewed videos identified the two websites’ distinctive ways of value creation (value chain and value network). In addition, the environmental factors in different national markets were examined to see how they contribute to the shape of the sites’ business models.

Most Common Document Word Stems:

video (161), content (157), valu (115), youtub (113), site (90), tudou (87), model (81), 0 (78), onlin (72), creation (52), profession (50), user (49), media (47), busi (46), analysi (42), share (42), network (40), market (39), generat (38), compar (35), user-gener (30),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p491653_index.html
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MLA Citation:

Zheng, Nan., Yeh, Yi-Hsin. and Chen, Hsuan-Ting. "Value Chain or Value Network? Comparative Analysis of Value Creation Models in Online Video Sites" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p491653_index.html>

APA Citation:

Zheng, N. , Yeh, Y. and Chen, H. , 2011-05-25 "Value Chain or Value Network? Comparative Analysis of Value Creation Models in Online Video Sites" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <APPLICATION/PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p491653_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigates the business models employed by an emerging but not yet profitable new media platform—online video websites in the U.S. (YouTube) and China (Tudou). A content analysis of the most viewed videos identified the two websites’ distinctive ways of value creation (value chain and value network). In addition, the environmental factors in different national markets were examined to see how they contribute to the shape of the sites’ business models.


Similar Titles:
Documenting Presence of Technological Attributes on User-Generated Content Web Sites With a Quantitative Content Analysis: A Mix-of-Attributes Investigation

Facilitating User-Generated Content Creation: An In-Depth Analysis of a Popular Japanese Video Sharing Website

YouTube: The Shift From Mass Media to User-Generated Video Content


 
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