Citation

Self-Efficacy Matters: Examining General Self-Efficacy and Online Transaction Self-Efficacy in B2C e-Commerce

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Abstract:

This study proposes a research model examining how self-efficacy affects consumer trust in web vendors, and how self-efficacy and consumer trust influence online consumers’ intention to purchase from a certain web vendor. In particular, we separate the concept of self-efficacy into two types: general self-efficacy and domain-specific self-efficacy (i.e., online transaction self-efficacy) and examine whether they play a different role as an antecedent of trust in the realm of B2C e-commerce. The results show that online transaction self-efficacy is also an important determinant of perceived risk and a consumer’s intention to purchase. Although general self-efficacy does not play the same role as online self-efficacy, the effect of general self-efficacy on consumer trust was completely mediated by online transaction self-efficacy. This study provides a focused picture of trust building and reinforcement of purchase intention in e-commerce from the separated angle of self-efficacy.

Most Common Document Word Stems:

self (227), efficaci (218), self-efficaci (192), trust (175), onlin (132), transact (96), consum (71), general (67), perceiv (67), individu (62), risk (62), purchas (61), intent (48), e (47), behavior (44), commerc (42), matter (42), studi (41), 2002 (41), model (41), research (40),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p491718_index.html
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MLA Citation:

Kim, Young Hoon. and Kim, Dan. "Self-Efficacy Matters: Examining General Self-Efficacy and Online Transaction Self-Efficacy in B2C e-Commerce" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p491718_index.html>

APA Citation:

Kim, Y. and Kim, D. J. , 2011-05-25 "Self-Efficacy Matters: Examining General Self-Efficacy and Online Transaction Self-Efficacy in B2C e-Commerce" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p491718_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study proposes a research model examining how self-efficacy affects consumer trust in web vendors, and how self-efficacy and consumer trust influence online consumers’ intention to purchase from a certain web vendor. In particular, we separate the concept of self-efficacy into two types: general self-efficacy and domain-specific self-efficacy (i.e., online transaction self-efficacy) and examine whether they play a different role as an antecedent of trust in the realm of B2C e-commerce. The results show that online transaction self-efficacy is also an important determinant of perceived risk and a consumer’s intention to purchase. Although general self-efficacy does not play the same role as online self-efficacy, the effect of general self-efficacy on consumer trust was completely mediated by online transaction self-efficacy. This study provides a focused picture of trust building and reinforcement of purchase intention in e-commerce from the separated angle of self-efficacy.


Similar Titles:
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The Effect of Online Transaction Self-Efficacy on Trust in Online Purchase

Individual-Level Economic Behavior, Risk and Social Trust: I Shop Online, Therefore I Trust?


 
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