Citation

Adopting the News Prosumer: User-Generated Content as a Strategic Resource for Local News Media

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study draws upon management and organizational culture theory to examine news organizations’ integration of user-generated content (UGC) into their news products. The study uses a national random sample of newspapers and local television stations. As predicted by theory, adoption of UGC appears related to structural variables such as resource availability and incumbency. The study also finds that U.S. media primarily use UGC for feedback and marketing, remaining reluctant to distribute UGC as part of their product mix.

Most Common Document Word Stems:

market (106), news (100), media (85), ugc (84), organ (64), newspap (61), adopt (51), user (47), 000 (45), 001 (40), size (40), prosum (37), content (37), small (34), n (33), profession (33), local (33), station (32), use (31), televis (29), websit (28),
Convention
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p491844_index.html
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MLA Citation:

Qing, Qingmei. and Hollifield, Cheryl. "Adopting the News Prosumer: User-Generated Content as a Strategic Resource for Local News Media" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 <Not Available>. 2014-11-26 <http://citation.allacademic.com/meta/p491844_index.html>

APA Citation:

Qing, Q. and Hollifield, C. A. , 2011-05-25 "Adopting the News Prosumer: User-Generated Content as a Strategic Resource for Local News Media" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA Online <APPLICATION/PDF>. 2014-11-26 from http://citation.allacademic.com/meta/p491844_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study draws upon management and organizational culture theory to examine news organizations’ integration of user-generated content (UGC) into their news products. The study uses a national random sample of newspapers and local television stations. As predicted by theory, adoption of UGC appears related to structural variables such as resource availability and incumbency. The study also finds that U.S. media primarily use UGC for feedback and marketing, remaining reluctant to distribute UGC as part of their product mix.


Similar Titles:
Issue Advocacy and Traditional News Content: A Study of the Impact of Marketplace Advocacy on Local Television News Media

Selecting Daily Newspapers in China for Content Analysis: A Comparison of Sampling Methods and Sample Sizes

Local News Coverage in the Digital Age: Comparing Online News with Newspapers in Two Metropolitan Markets


 
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