Citation

“It’s Like Changing the Oil in Your Car”: Botox Cosmetic and Discourses of Prevention

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Abstract:

Drawing upon a content analysis of magazine articles and in-depth interviews with Botox consumers and providers, I unpack the ways that the Botox injections are legitimized through an anti-aging skin care ethic propagated by beauty-industry executives, medical experts, and celebrities. I argue that the rapid increase in the consumption of Botox illuminates the influential power of medicine and media to redefine appropriate aging, normative beauty work, and proactive care. The circulating discourse that Botox is a preventative measure that can and should be used in the socially sanctioned fight against aging has prompted an unprecedented number of consumers who see Botox as simply another standard component of their all-encompassing body projects. Consequently, Botox injections are increasingly normalized and what once was regarded as a frivolous beauty practice has become redefined as personal responsibility. I conclude with a discussion of how the increase in Botox’s popularity has muddled the ways by which we tell the real from the artificial and has shifted the very definition of what it now means to age naturally.

Most Common Document Word Stems:

botox (130), age (70), bodi (43), magazin (35), cosmet (31), inject (29), women (29), prevent (26), look (24), beauti (24), articl (24), face (23), use (23), year (21), 2008 (21), one (21), natur (19), new (19), line (18), consum (17), cultur (17),
Convention
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Association:
Name: American Sociological Association Annual Meeting
URL:
http://www.asanet.org


Citation:
URL: http://citation.allacademic.com/meta/p504954_index.html
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MLA Citation:

Berkowitz, Dana. "“It’s Like Changing the Oil in Your Car”: Botox Cosmetic and Discourses of Prevention" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Caesar's Palace, Las Vegas, NV, Aug 20, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p504954_index.html>

APA Citation:

Berkowitz, D. A. , 2011-08-20 "“It’s Like Changing the Oil in Your Car”: Botox Cosmetic and Discourses of Prevention" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Caesar's Palace, Las Vegas, NV Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p504954_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Drawing upon a content analysis of magazine articles and in-depth interviews with Botox consumers and providers, I unpack the ways that the Botox injections are legitimized through an anti-aging skin care ethic propagated by beauty-industry executives, medical experts, and celebrities. I argue that the rapid increase in the consumption of Botox illuminates the influential power of medicine and media to redefine appropriate aging, normative beauty work, and proactive care. The circulating discourse that Botox is a preventative measure that can and should be used in the socially sanctioned fight against aging has prompted an unprecedented number of consumers who see Botox as simply another standard component of their all-encompassing body projects. Consequently, Botox injections are increasingly normalized and what once was regarded as a frivolous beauty practice has become redefined as personal responsibility. I conclude with a discussion of how the increase in Botox’s popularity has muddled the ways by which we tell the real from the artificial and has shifted the very definition of what it now means to age naturally.


Similar Titles:
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The Beauty Concept in Chinese Culture: Images of Women in Taiwanese Women’s Magazines

Tanning, Skin Cancer Risk, and Prevention: A Content Analysis of Articles in Eight Popular Women’s Magazines, 1997-2006


 
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