Citation

The Next Big Thing for Economic Growth?: Globalization and the Animation Industry in India

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Over the last decade the animation industry has experienced a rapid growth in India. Hundreds of new studios have sprouted up across the country and young talents have flocked to mushrooming training institutes to become an animator. The country’s exports have soared and foreign producers have quickly established their presence in the world’s second most populous nation. Animation is touted as the “next big thing” for economic growth following the country’s already successful software and business process outsourcing. Industry associations have painted a rosy picture to promise a robust growth and further upgrading. All this new development begs questions: how has the Indian animation industry evolved? What are the major characteristics of the industry? What explains the emergence of India as a powerhouse in global animation production?

This paper attempts to answer these questions drawing upon from primary interview data of 30 major animation studios, training agencies, industry associations and government ministries. It analyzes the evolving structure of the Indian animation industry in terms of firm ecology and geography, market position, supplier-buyer linkages, labor market conditions, and business-government relations. By so doing, the paper presents a first-hand picture of the fast emerging industry and explains its evolution in terms of its interaction with expanding global production networks. The future of the animation industry in India is discussed in the context of the globalization of cultural industries and rising animation production from emerging economies.
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: SASE Annual Conference
URL:
http://www.sase.org


Citation:
URL: http://citation.allacademic.com/meta/p505320_index.html
Direct Link:
HTML Code:

MLA Citation:

Lee, Joonkoo. "The Next Big Thing for Economic Growth?: Globalization and the Animation Industry in India" Paper presented at the annual meeting of the SASE Annual Conference, Autonomous University of Madrid, Spain, Madrid, Spain, Jun 23, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p505320_index.html>

APA Citation:

Lee, J. , 2011-06-23 "The Next Big Thing for Economic Growth?: Globalization and the Animation Industry in India" Paper presented at the annual meeting of the SASE Annual Conference, Autonomous University of Madrid, Spain, Madrid, Spain <Not Available>. 2014-11-25 from http://citation.allacademic.com/meta/p505320_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Over the last decade the animation industry has experienced a rapid growth in India. Hundreds of new studios have sprouted up across the country and young talents have flocked to mushrooming training institutes to become an animator. The country’s exports have soared and foreign producers have quickly established their presence in the world’s second most populous nation. Animation is touted as the “next big thing” for economic growth following the country’s already successful software and business process outsourcing. Industry associations have painted a rosy picture to promise a robust growth and further upgrading. All this new development begs questions: how has the Indian animation industry evolved? What are the major characteristics of the industry? What explains the emergence of India as a powerhouse in global animation production?

This paper attempts to answer these questions drawing upon from primary interview data of 30 major animation studios, training agencies, industry associations and government ministries. It analyzes the evolving structure of the Indian animation industry in terms of firm ecology and geography, market position, supplier-buyer linkages, labor market conditions, and business-government relations. By so doing, the paper presents a first-hand picture of the fast emerging industry and explains its evolution in terms of its interaction with expanding global production networks. The future of the animation industry in India is discussed in the context of the globalization of cultural industries and rising animation production from emerging economies.


Similar Titles:
Globalization and Upgrading Cultural Production: The Animation Industry in South Korea and India

Global and Local Determinants of Entrepreneurial Growth in India: Evidence from the Biotechnology Industry, 1980-present


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.