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Why Do People Play Social Network Games?
Unformatted Document Text:  Technologies (pp. 36-58). Cambridge, U.K: Robinson College, June 28-30. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall. Bagozzi, R.P., & Y. Yi. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74-94. Bagozzi, R., & Phillips, L. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36 (3), 421-458. Barker, V. (2009). Older adolescents’ motivations for social network site use. CyberPsychology & Behavior, 10 (3), 478-481. Barnes, S. (2007). A privacy paradox: Social networking in the U. S. First Monday, 11 (9). Retrieved September 8, 2007 from Boyd, D. M., & Ellison, N. B. (2007). Social network sites: definition, history, and scholarship. Journal of Computer-Mediated Communication, 13 (1), article 11. Brocke, J., Richter, D., & Riemer, K. (2009). Motives for using social network sites: An analysis of SNS adoption among students. BLED 2009 Proceedings. Paper 40. Accessed February 14, 2009. Byrne, D. N. (2007). Public discourse, community concerns, and civic engagement: exploring black social networking traditions on Journal of Computer-Mediated Communication, 13 (1), 25

Authors: Shin, Dong-Hee. and Kim, Tae-Yang.
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Technologies (pp. 36-58). Cambridge, U.K: Robinson College, June 28-30.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood 
Cliffs, NJ: Prentice-Hall.
Bagozzi, R.P., & Y. Yi. (1988). On the evaluation of structural equation models. Journal of the Academy  
of Marketing Science, 16, 74-94.
Bagozzi, R., & Phillips, L. (1991). Assessing construct validity in organizational research. Administrative 
Science Quarterly, 36 (3), 421-458.
Barker, V. (2009). Older adolescents’ motivations for social network site use. CyberPsychology & 
Behavior, 10 (3), 478-481.
Barnes, S. (2007). A privacy paradox: Social networking in the U. S. First Monday, 11 (9). Retrieved 
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: definition, history, and scholarship. Journal 
of Computer-Mediated Communication, 13 (1), article 11. 
Brocke, J., Richter, D., & Riemer, K. (2009). Motives for using social network sites: An analysis of SNS 
adoption among students. BLED 2009 Proceedings. Paper 40. Accessed February 14, 2009. 
Byrne, D. N. (2007). Public discourse, community concerns, and civic engagement: exploring black 
social networking traditions on Journal of Computer-Mediated Communication, 13 (1), 

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