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Why Do People Play Social Network Games?
Unformatted Document Text:  enjoyment PE2: I don’t enjoy doing things with SNGs PE3: I find SNGs enjoyable and fascinating (2004); Perceived security PS1: I believe the information I provide with SNGs will be manipulated by inappropriate parties. PS2: I am confident that the private information I provide with SNGs will be secured. PS3: I believe inappropriate parties may deliberately view the information I provide with this SNG. Yenisey et al. (2005) Perceived playfulness PP1: When playing with SNGs I did not realize time had elapsed. PP2: Playing in SNGs does not lead me much to exploration. PP3: I had a positive experience from playing in SNGs. Moon and Kim (2001) Flow FL1: During an SNG game, I was intensely absorbed in the activity. FL2: I strongly feel that I am inside a different world when playing SNGs. FL3: When playing with SNGs, I do not feel any control. Nowak and Biocca (2003); Shin and Kim (2008). Attitude A1: I would have positive feelings towards SNGs in general. A2: Using SNGs is does not appeal to me. A3: It would be a good idea to play SNGs. Davis (1989) Intention to use I1: I don’t intend to use SNGs in the near future. I2: I intend to visit SNG sites as much as possible. I3: I intend to continue using SNGs in the future. Davis (1989) 31

Authors: Shin, Dong-Hee. and Kim, Tae-Yang.
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PE2: I don’t enjoy doing things with SNGs
PE3: I find SNGs enjoyable
and fascinating
PS1: I believe the information I provide with SNGs will 
be manipulated by inappropriate parties.
PS2: I am confident that the private information I 
provide with SNGs will be secured. 
PS3: I believe inappropriate parties may deliberately 
view the information I provide with this SNG. 
Yenisey et al. (2005)
PP1: When playing with SNGs I did not realize time had 
PP2: Playing in SNGs does not lead me much to 
PP3: I had a positive experience from playing in SNGs.
Moon and Kim (2001)
FL1: During an SNG game, I was intensely absorbed in 
the activity.
FL2: I strongly feel that I am inside a different world 
when playing SNGs.
FL3: When playing with SNGs, I do not feel any 
Nowak and Biocca 
(2003); Shin and Kim 
A1: I would have positive feelings towards SNGs in 
A2: Using SNGs is does not appeal to me.
A3: It would be a good idea to play SNGs.
Davis (1989)
to use
I1: I don’t intend to use SNGs in the near future.
I2: I intend to visit SNG sites as much as possible.
I3: I intend to continue using SNGs in the future.
Davis (1989)

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