Citation

Ad Claim Accountability: Examining News Coverage of Political Advertising in the 2008 Presidential Election

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

In a media environment where candidate ads are increasingly influencing U.S. news coverage, how do news organizations hold politicians accountable for their ad claims? Using semantic network analysis, four clusters emerged among the 18 sampled press organizations covering candidate advertising during the 2008 presidential election. Horserace reporting predominated among a plurality of newspapers. Other clusters were identified by partisan-style and pluralist-style reporting conventions. One cluster was notable for its hallmarks of consistently holding politicians accountable for their ad claims. This “adwatching” group focused more than anything else on verifying the accuracy of candidate claims as they relate to the policy and governance matters facing the electorate. Additionally, this research demonstrates that influential factors such as candidate endorsement and political ideology can be conditionally independent from ad watching.

Most Common Document Word Stems:

ad (170), polit (116), report (113), claim (92), news (78), obama (63), newspap (59), 2008 (56), cluster (56), account (53), candid (50), word (49), advertis (49), campaign (49), p (48), articl (45), mccain (43), analysi (42), press (40), time (38), elect (36),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p510869_index.html
Direct Link:
HTML Code:

MLA Citation:

Amazeen, Michelle. "Ad Claim Accountability: Examining News Coverage of Political Advertising in the 2008 Presidential Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p510869_index.html>

APA Citation:

Amazeen, M. , 2011-08-10 "Ad Claim Accountability: Examining News Coverage of Political Advertising in the 2008 Presidential Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p510869_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In a media environment where candidate ads are increasingly influencing U.S. news coverage, how do news organizations hold politicians accountable for their ad claims? Using semantic network analysis, four clusters emerged among the 18 sampled press organizations covering candidate advertising during the 2008 presidential election. Horserace reporting predominated among a plurality of newspapers. Other clusters were identified by partisan-style and pluralist-style reporting conventions. One cluster was notable for its hallmarks of consistently holding politicians accountable for their ad claims. This “adwatching” group focused more than anything else on verifying the accuracy of candidate claims as they relate to the policy and governance matters facing the electorate. Additionally, this research demonstrates that influential factors such as candidate endorsement and political ideology can be conditionally independent from ad watching.


Similar Titles:
An Analysis of Candidates McCain and Obama’s Rhetoric During the 2008 Presidential Campaign

Reporting, the Moral Compass, What Voters Want, and the Third Person Effect: An Analysis of Frames in Political Columnists’ News Magazine Coverage of the 2004 Presidential Campaign

Contrasts in News Coverage: A Comparative Framing Analysis of “A” List Bloggers and Newspaper Articles Reporting on the Events in Jena, Louisiana on December 4, 2006

The Candidates' Wives : Newspaper Coverage of Cindy McCain and Michelle Obama in the 2008 Presidential Election


 
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