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A new method for indirect measurement of stereotype content - the graphological cover story

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Abstract:

Even though the effectiveness of graphology is challenged (Ben-Shakhar et al., 1986) laypeople believe that graphology is widespread in personal selection (Bangerter et al., 2009). A pretest, which we conducted in Bielefeld (n=25), showed that only 8% of the participants believed that graphology produces"very imprecise" estimations of personality. In my research I use this "myth of graphology" (Bangerter et al., 2009) for a cover story and the indirect measurement of stereotypes.

Participants are informed that the study's aim is to investigate laypeople's expertise on graphology. They are instructed to do a graphological analysis on a questionnaire filled out by hand.

Whilst the handwriting in the questionnaire is constant, the conditions only differ in one of the responses.This response is subtly manipulating the perceived group membership of the writer (carrier woman, housewife etc.). Participants are instructed to first read the whole text and then form a general impression on the writer based on the handwriting. After the examination of the handwriting, participants are asked to rate the personality of the writer. This purported personality questionnaire is designed to unobtrusively tap into the stereotypes held by participants in relation to the writer's group membership. Stereotypes are measured according to the fundamental dimensions of stereotype content model (Fiske et. al., 2007) -- warmth and competence. However other conceptualizations seem to be possible as well (e.g. perceived competitiveness of groups).

The paper will present first results and discuss alternative measures and theories to stereotype measurement.

Author's Keywords:

stereotype content model,indirect measurement,stereotypes,
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Association:
Name: ISPP 34th Annual Scientific Meeting
URL:
http://ispp.org


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URL: http://citation.allacademic.com/meta/p511108_index.html
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MLA Citation:

Liersch, Benjamin. "A new method for indirect measurement of stereotype content - the graphological cover story" Paper presented at the annual meeting of the ISPP 34th Annual Scientific Meeting, Bilgi University, Istanbul, Turkey, Jul 09, 2011 <Not Available>. 2014-09-14 <http://citation.allacademic.com/meta/p511108_index.html>

APA Citation:

Liersch, B. , 2011-07-09 "A new method for indirect measurement of stereotype content - the graphological cover story" Paper presented at the annual meeting of the ISPP 34th Annual Scientific Meeting, Bilgi University, Istanbul, Turkey <Not Available>. 2014-09-14 from http://citation.allacademic.com/meta/p511108_index.html

Publication Type: Paper (prepared oral presentation)
Review Method: Peer Reviewed
Abstract: Even though the effectiveness of graphology is challenged (Ben-Shakhar et al., 1986) laypeople believe that graphology is widespread in personal selection (Bangerter et al., 2009). A pretest, which we conducted in Bielefeld (n=25), showed that only 8% of the participants believed that graphology produces"very imprecise" estimations of personality. In my research I use this "myth of graphology" (Bangerter et al., 2009) for a cover story and the indirect measurement of stereotypes.

Participants are informed that the study's aim is to investigate laypeople's expertise on graphology. They are instructed to do a graphological analysis on a questionnaire filled out by hand.

Whilst the handwriting in the questionnaire is constant, the conditions only differ in one of the responses.This response is subtly manipulating the perceived group membership of the writer (carrier woman, housewife etc.). Participants are instructed to first read the whole text and then form a general impression on the writer based on the handwriting. After the examination of the handwriting, participants are asked to rate the personality of the writer. This purported personality questionnaire is designed to unobtrusively tap into the stereotypes held by participants in relation to the writer's group membership. Stereotypes are measured according to the fundamental dimensions of stereotype content model (Fiske et. al., 2007) -- warmth and competence. However other conceptualizations seem to be possible as well (e.g. perceived competitiveness of groups).

The paper will present first results and discuss alternative measures and theories to stereotype measurement.

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