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Not paid to play: A case study of online community participants and the effects of non-monetary motivation upon public journalism
Unformatted Document Text:  NOT  PAID  TO  PLAY  A  case  study  of  online  community  participants  and  the  effects  of  non-­‐ monetary  motivation  upon  public  journalism     This  paper  is  based  upon  interviews  with  six  non-­‐paid  community  members  who  write  columns  and  blogs  for  a  local  U.S.  newspaper.  It  provides  insight  into  the  continued  evolution  of  public  journalism.  Our  major  finding  concerns  the  issue  of   compensation  and  its  influence  upon  the  standards  of  community  participants  in  their  collaboration  with  the  newspaper.  We  also  provide  an  attempt  to  stretch  the  normative  approach  of  media  production  from  traditional  media  to  a  new  media   environment.     KEYWORDS     ethics;  newswork;  market  forces;  normative  theory;  online   media;  professionalization     By  Robert  E.  Gutsche  Jr.   Ph.D.  Candidate   School  of  Journalism  and  Mass  Communication   The  University  of  Iowa   ## email not listed ##     And     Rauf  Arif   Ph.D.  Student   School  of  Journalism  and  Mass  Communication   The  University  of  Iowa     (For  Presentation  At  AEJMC,  St.  Louis,  August  2011)       Introduction     In  recent  years,  professional  journalists  have  been  challenged  to  understand   the  role  of  the  public  in  newswork.  From  blogs  and  social  media,  such  as  Facebook  and  Twitter,  to  mobile  technologies  and  open  source  programs  and  software,  new   media  and  audience  participation  has  stretched  the  definition  of  journalism  and  the  identity  of  who  counts  as  part  of  the  journalistic  community  (Deuze,  2005).  Such   efforts  of  public  journalism,  which  is  charged  with  providing  avenues  for  expanding  democracy  by  engaging  the  people  in  the  press  (Deuze,  Bruns  &  Neuberger,  2007),  have  presented  interesting  collaborations  between  the  established  media,  the   blogosphere,  and  the  average  citizen  both  in  the  U.S.  and  abroad  (Bruns,  2009).     However,  studies  of  participatory  journalism  within  the  realm  of  public   journalism  have  tended  to  focus  not  on  the  community  participants,  but  rather  on   the  activities  of  the  press.  Scholarship  has  included  explorations  of  public  engagement  in  the  media  (Baker,  2002;  Burgess  &  Green,  2009;  Jenkins,  2006),  the  

Authors: Gutsche Jr, Robert. and Arif, Rauf.
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background image
NOT  PAID  TO  PLAY  
A  case  study  of  online  community  participants  and  the  effects  of  non-­‐
monetary  motivation  upon  public  journalism  
 
This  paper  is  based  upon  interviews  with  six  non-­‐paid  community  members  who  
write  columns  and  blogs  for  a  local  U.S.  newspaper.  It  provides  insight  into  the  
continued  evolution  of  public  journalism.  Our  major  finding  concerns  the  issue  of  
compensation  and  its  influence  upon  the  standards  of  community  participants  in  
their  collaboration  with  the  newspaper.  We  also  provide  an  attempt  to  stretch  the  
normative  approach  of  media  production  from  traditional  media  to  a  new  media  
environment.  
 
KEYWORDS     
ethics;  newswork;  market  forces;  normative  theory;  online  
media;  professionalization  
 
By  Robert  E.  Gutsche  Jr.  
Ph.D.  Candidate  
School  of  Journalism  and  Mass  Communication  
The  University  of  Iowa  
## email not listed ##  
 
And  
 
Rauf  Arif  
Ph.D.  Student  
School  of  Journalism  and  Mass  Communication  
The  University  of  Iowa  
 
(For  Presentation  At  AEJMC,  St.  Louis,  August  2011)  
 
 
Introduction  
 
In  recent  years,  professional  journalists  have  been  challenged  to  understand  
the  role  of  the  public  in  newswork.  From  blogs  and  social  media,  such  as  Facebook  
and  Twitter,  to  mobile  technologies  and  open  source  programs  and  software,  new  
media  and  audience  participation  has  stretched  the  definition  of  journalism  and  the  
identity  of  who  counts  as  part  of  the  journalistic  community  (Deuze,  2005).  Such  
efforts  of  public  journalism,  which  is  charged  with  providing  avenues  for  expanding  
democracy  by  engaging  the  people  in  the  press  (Deuze,  Bruns  &  Neuberger,  2007),  
have  presented  interesting  collaborations  between  the  established  media,  the  
blogosphere,  and  the  average  citizen  both  in  the  U.S.  and  abroad  (Bruns,  2009).    
However,  studies  of  participatory  journalism  within  the  realm  of  public  
journalism  have  tended  to  focus  not  on  the  community  participants,  but  rather  on  
the  activities  of  the  press.  Scholarship  has  included  explorations  of  public  
engagement  in  the  media  (Baker,  2002;  Burgess  &  Green,  2009;  Jenkins,  2006),  the  


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