Citation

Then, Duck and Cover; Now, Unsnap and Cover!: The Emergency Bra as Public Health Desire and Sexualized Defense

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Abstract:

In 2009, Dr. Elena Bodnar's Emergency Bra won the IgNobel Public Health Prize. Organized by Annals of Improbable Research, the awards winkingly applaud "research that makes people laugh and then think." In an emergency, a woman unsnaps her “sexy red” Emergency Bra, secures one cup to cover her nose and mouth, and secures the other to the “lucky man of her choice.” This paper examines how the deployment of this creative “feminist” product (re)shapes narratives of a woman’s responsibility to the protection of her health, her family and, in turn, the (trans)national body, through meanings of gender, heterosexuality and nation.
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Association:
Name: National Women's Studies Association
URL:
http://www.nwsa.org


Citation:
URL: http://citation.allacademic.com/meta/p512661_index.html
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MLA Citation:

Jen, Clare. "Then, Duck and Cover; Now, Unsnap and Cover!: The Emergency Bra as Public Health Desire and Sexualized Defense" Paper presented at the annual meeting of the National Women's Studies Association, SHERATON HOTEL (DOWNTOWN) ATLANTA, Atlanta, GA, <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p512661_index.html>

APA Citation:

Jen, C. "Then, Duck and Cover; Now, Unsnap and Cover!: The Emergency Bra as Public Health Desire and Sexualized Defense" Paper presented at the annual meeting of the National Women's Studies Association, SHERATON HOTEL (DOWNTOWN) ATLANTA, Atlanta, GA <Not Available>. 2014-11-25 from http://citation.allacademic.com/meta/p512661_index.html

Publication Type: Individual Paper
Abstract: In 2009, Dr. Elena Bodnar's Emergency Bra won the IgNobel Public Health Prize. Organized by Annals of Improbable Research, the awards winkingly applaud "research that makes people laugh and then think." In an emergency, a woman unsnaps her “sexy red” Emergency Bra, secures one cup to cover her nose and mouth, and secures the other to the “lucky man of her choice.” This paper examines how the deployment of this creative “feminist” product (re)shapes narratives of a woman’s responsibility to the protection of her health, her family and, in turn, the (trans)national body, through meanings of gender, heterosexuality and nation.


Similar Titles:
Security without Emergencies: Global Public Health and Security as a Value

Reimagining Public Health Emergency Governance: Emergency Preparedness Beyond the Rigid Limits of Law

Rethinking the Construction of Public Health Policy: Gender, Sexuality and Relationship Scripts and Sexual Repertoire among Adolescent Women


 
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