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Information Surplus, Information Overload, and Multiplatform News Consumption: Updating Considerations of Influential Factors
Unformatted Document Text:  Information Overload and the Factor of Time 18   of sphericity (epsilon = .61). The results showed that the perceived time required for a single news item on the five platforms differ significantly (F [2.43,988.04] = 62.39, p <.001). Post hoc analysis using Bonferroni correction showed that the difference between any two platforms also was statistically significant (p <.001). In other words, respondents distinguished these platforms by the perceived time required to consume a single news item. The rankings, from the longest to the shortest, are: (1) print newspapers, (2) Web sites, (3) blogs, (4) Facebook, and (5) Twitter. Older platforms are perceived as more time-consuming than newer ones on a per-item basis. [INSERT FIGURE 1 HERE] Discussion This study provided a systematic examination of information overload and makes several key contributions to the current research. First, this study more accurately documented the extent to which people today feel overloaded with information. With more than 70% of Internet users indicating that they were at least somewhat overloaded with the news and information available, information overload should be understood against the backdrop of information surplus. Second, the regression analysis empirically examined the predictors of information overload in the context of multiplatform news consumption by incorporating the most comprehensive and up-to-date array of news platforms and outlets. Additionally, this study explored how people differentiated multiple news platforms by the time required to consume a single news item. This novel inquiry and its finding that more traditional platforms are perceived as more time-consuming than newer delivery mechanisms on a per-item basis carry important implications for multiplatform

Authors: Holton, Avery. and Chyi, H. Iris.
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Information Overload and the Factor of Time 
18
 
of sphericity (epsilon = .61). The results showed that the perceived time required for a 
single news item on the five platforms differ significantly ([2.43,988.04] = 62.39, 
<.001). Post hoc analysis using Bonferroni correction showed that the difference between 
any two platforms also was statistically significant (<.001). In other words, respondents 
distinguished these platforms by the perceived time required to consume a single news 
item. The rankings, from the longest to the shortest, are: (1) print newspapers, (2) Web 
sites, (3) blogs, (4) Facebook, and (5) Twitter. Older platforms are perceived as more 
time-consuming than newer ones on a per-item basis. 
[INSERT FIGURE 1 HERE] 
 
Discussion 
This study provided a systematic examination of information overload and makes several 
key contributions to the current research. First, this study more accurately documented 
the extent to which people today feel overloaded with information. With more than 70% 
of Internet users indicating that they were at least somewhat overloaded with the news 
and information available, information overload should be understood against the 
backdrop of information surplus. Second, the regression analysis empirically examined 
the predictors of information overload in the context of multiplatform news consumption 
by incorporating the most comprehensive and up-to-date array of news platforms and 
outlets. Additionally, this study explored how people differentiated multiple news 
platforms by the time required to consume a single news item. This novel inquiry and its 
finding that more traditional platforms are perceived as more time-consuming than newer 
delivery mechanisms on a per-item basis carry important implications for multiplatform 


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