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Information Surplus, Information Overload, and Multiplatform News Consumption: Updating Considerations of Influential Factors
Unformatted Document Text:  Information Overload and the Factor of Time 5   2003). Noting the rise in information, Davenport and Beck (2001) observed that the amount of information in a single edition of the New York Times contains more information than was available globally in the 15 th Century. Such rises in information have correlated with an expansion of innovative information vehicles (e.g., YouTube, blogs, microblogs, etc.). Sifry (2007) contended that the blogosphere—which dates back to the latter part of the 1990s—more than doubles in each given year, a notion supported by the blogosphere search engine Technorati, which recorded a surge of more than 50 million new blogs between 2007 and 2010. Similarly, more than 2 billion videos are watched every day through the video-sharing site YouTube, which collects 24 hours worth of new content every minute (YouTube, 2010). The social networking site (SNS) Facebook surpassed 500 million users midway through 2010. Those users log more than 700 billion minutes on the site every month, interacting with more than 900 million objects and connecting with an average of 80 content pages (e.g., groups, events, etc.) and 130 friends (Facebook, 2011). Twitter—a microblogging service founded in 2006— has more than 190 million users who post 65 million tweets (e.g., messages, links, etc.) every day. These platforms represent a slice of the most popular information vehicles. Many others exist, and many more are in the creative stage. Such competing information sources undoubtedly seek to capture shares of information consumers, competing with one another for what has become a scarce commodity—the attention of people (Davenport & Beck, 2001; Simon, 1971; Simon 1996). In doing so, some information sources have opened the doors for more active, and often participatory involvement on the part of the consumer where the producer and the consumer are no longer quite so far apart. In fact, through dialogue-promoting SNS such

Authors: Holton, Avery. and Chyi, H. Iris.
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Information Overload and the Factor of Time 
2003). Noting the rise in information, Davenport and Beck (2001) observed that the 
amount of information in a single edition of the New York Times contains more 
information than was available globally in the 15
 Century. Such rises in information 
have correlated with an expansion of innovative information vehicles (e.g., YouTube, 
blogs, microblogs, etc.). Sifry (2007) contended that the blogosphere—which dates back 
to the latter part of the 1990s—more than doubles in each given year, a notion supported 
by the blogosphere search engine Technorati, which recorded a surge of more than 50 
million new blogs between 2007 and 2010. Similarly, more than 2 billion videos are 
watched every day through the video-sharing site YouTube, which collects 24 hours 
worth of new content every minute (YouTube, 2010). The social networking site (SNS) 
Facebook surpassed 500 million users midway through 2010. Those users log more than 
700 billion minutes on the site every month, interacting with more than 900 million 
objects and connecting with an average of 80 content pages (e.g., groups, events, etc.) 
and 130 friends (Facebook, 2011). Twitter—a microblogging service founded in 2006—
has more than 190 million users who post 65 million tweets (e.g., messages, links, etc.) 
every day. These platforms represent a slice of the most popular information vehicles. 
Many others exist, and many more are in the creative stage.  
Such competing information sources undoubtedly seek to capture shares of 
information consumers, competing with one another for what has become a scarce 
commodity—the attention of people (Davenport & Beck, 2001; Simon, 1971; Simon 
1996). In doing so, some information sources have opened the doors for more active, and 
often participatory involvement on the part of the consumer where the producer and the 
consumer are no longer quite so far apart. In fact, through dialogue-promoting SNS such 

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