Citation

Heroines under control: Unexpected news portrayals of women in the organ of the Bulgarian Communist Party

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This is a rhetorical analysis of the news coverage of women's issues in Rabotnichesko Delo, the organ of the Bulgarian Communist Party, over three non-consecutive years. At the start of the communist regime women were portrayed as courageous guerilla fighters and tearless mothers deserving of complete equality. In the 1960s, the emphasis shifted to fashion, beauty, and children. In the age of perestroika, the focus was on the "second shift" and social policies to relieve it. The analysis illustrates an ideologically constructed reality, in which women's limited career fulfillment co-existed with oppressive expectations, such as the importance of having sons over daughters, maintaining physical attractiveness, and shouldering household chores.

Most Common Document Word Stems:

women (255), p (144), rabotnichesko (70), delo (70), 1968 (59), 2 (53), communist (52), stori (51), bulgarian (50), parti (49), mother (47), control (45), heroin (44), 1989 (44), woman (42), 3 (40), children (40), one (39), year (39), femal (38), 1 (37),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p515704_index.html
Direct Link:
HTML Code:

MLA Citation:

Sternadori, Miglena. "Heroines under control: Unexpected news portrayals of women in the organ of the Bulgarian Communist Party" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p515704_index.html>

APA Citation:

Sternadori, M. , 2011-08-10 "Heroines under control: Unexpected news portrayals of women in the organ of the Bulgarian Communist Party" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p515704_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This is a rhetorical analysis of the news coverage of women's issues in Rabotnichesko Delo, the organ of the Bulgarian Communist Party, over three non-consecutive years. At the start of the communist regime women were portrayed as courageous guerilla fighters and tearless mothers deserving of complete equality. In the 1960s, the emphasis shifted to fashion, beauty, and children. In the age of perestroika, the focus was on the "second shift" and social policies to relieve it. The analysis illustrates an ideologically constructed reality, in which women's limited career fulfillment co-existed with oppressive expectations, such as the importance of having sons over daughters, maintaining physical attractiveness, and shouldering household chores.


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