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The Emergence of Social Media & the Political Crisis in Pakistan
Unformatted Document Text:  Social media & political crisis in Pakistan 13 subjects. This aspect of not involving human subjects ensures the safety and anonymity of Pakistani journalists. For the analysis, two YouTube videos were selected using the following criteria: the highest number of hits; genre; uploaded between November 3-December 15, 2007; independently made. During the YouTube search for the selected time period, 36 videos of political protests in Pakistan were found. Any video less than one minute of duration was excluded. Videos with fewer than 6,000 hits and fewer than five viewers’ comments were also excluded from the analysis. Using the following criteria, the researcher came up with a sample of six videos, which got the highest number of hits and comments among all 36 videos. Out these six videos, two were selected on the basis of relevance to this study. Also, the content of these selected videos was very similar to the other 34 videos. Finally, these two videos were also of longer time duration than the other ones. The rationale for using only independently made videos was to make sure that no video from the mainstream media was used for the analysis. For example, during the data collection, the researcher came across several videos of political riots that were aired by Al-Jazeera and CNN. These videos were excluded because the researcher wanted to look only at Pakistan’s produced coverage of the political protests. The only problem with the independently made videos was the issue of identity of their producers. Since most of the videos of political protests were uploaded during the time of crisis when journalists were banned from performing their social role, YouTube was used as an alternate media to spread the news while keeping the identities of producers hidden.

Authors: Arif, Rauf.
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Social media & political crisis in Pakistan 13
subjects.   This  aspect   of  not  involving  human   subjects  ensures  the   safety  and   anonymity   of 
Pakistani journalists. For the analysis, two YouTube videos were selected using the following 
criteria:  the highest number of hits; genre; uploaded between November 3-December 15, 2007; 
independently made. 
During the YouTube search for the selected time period, 36 videos of political protests in 
Pakistan were found. Any video less than one minute of duration was excluded. Videos with 
fewer than  6,000 hits and fewer than five viewers’ comments  were also excluded from the 
analysis. Using the following criteria, the researcher came up with a sample of six videos, which 
got the highest number of hits and comments among all 36 videos. Out these six videos, two 
were selected on the basis of relevance to this study. Also, the content of these selected videos 
was very similar to the other 34 videos. Finally, these two videos were also of longer time 
duration than the other ones.
The rationale for using only independently made videos was to make sure that no video 
from the mainstream media was used for the analysis. For example, during the data collection, 
the researcher came across several videos of political riots that were aired by  Al-Jazeera  and 
CNN. These videos were excluded because the researcher wanted to look only at Pakistan’s 
produced coverage of the political  protests. The only problem with the independently made 
videos was the issue of identity of their producers. Since most of the videos of political protests 
were uploaded during the time of crisis when journalists were banned from performing their 
social role, YouTube was used as an alternate  media  to spread the news while keeping the 
identities of producers hidden.  


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