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The Emergence of Social Media & the Political Crisis in Pakistan
Unformatted Document Text:  Social media & political crisis in Pakistan 14 Visual discourse analysis of YouTube videos was used to look at the overall tone of the videos besides looking at their content and time duration. The textual analysis of online comments posted in response to those videos helped the researcher to answer the question of political engagement of people. The textual analysis of the posted comments was also important in understanding whether the journalists were successful in fulfilling their social role of keeping the public informed and engaged in the political process. Each comment in response to these videos was “read and reread with attention directed first at overall stylist matters [length and tone] and then to uses of language or focus” (Rouahanzamir, 2004, p. 17). The study’s analysis regarding the age and gender of viewers of the selected videos was based on the data provided by the YouTube website. According to the website policy, anyone who wants to create a YouTube account is required to provide information about gender, age, and location. And only those people having YouTube accounts can post their comments on videos. Finally, to ensure the anonymity of online comments, the letters A, B, C, and so on were used instead of their online IDs in the findings section. Findings For this study, two independently made YouTube videos were analyzed using the following criteria: the number of hits they received; their genre; and the viewers’ comments. The duration of the first video was four minutes and thirty-six seconds (Video 1, 2007). The second video was one minute and eighteen seconds long (Video 2, 2007). During the visual and textual analysis of both videos and comments, a few themes emerged consistently: civil society and lawyers’ struggle against the military regime, protests

Authors: Arif, Rauf.
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Social media & political crisis in Pakistan 14
Visual discourse analysis of YouTube videos was used to look at the overall tone of the 
videos   besides   looking   at   their   content   and   time   duration.   The   textual   analysis   of   online 
comments posted in response to those videos helped the researcher to answer the question of 
political engagement of people. The textual analysis of the posted comments was also important 
in understanding whether the journalists were successful in fulfilling their social role of keeping 
the public informed and engaged in the political process. Each comment in response to these 
videos was “read and reread with attention directed first at overall stylist matters [length and 
tone] and then to uses of language or focus” (Rouahanzamir, 2004, p. 17).
The study’s analysis regarding the age and gender of viewers of the selected videos was 
based on the data provided by the YouTube website. According to the website policy, anyone 
who wants to create a YouTube account is required to provide information about gender, age, 
and location. And only those people having YouTube accounts can post their comments on 
videos.  Finally, to ensure the anonymity of online comments, the letters A, B, C, and so on were 
used instead of their online IDs in the findings section. 
Findings
For   this   study,   two   independently   made   YouTube   videos   were   analyzed   using   the 
following criteria:   the number of hits they received; their genre; and the viewers’ comments. 
The duration of the first video was four minutes and thirty-six seconds (Video 1, 2007). The 
second video was one minute and eighteen seconds long (Video 2, 2007). 
During   the   visual   and   textual   analysis   of   both   videos   and   comments,   a   few   themes 
emerged consistently: civil society and lawyers’  struggle against the military regime, protests 


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