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The Emergence of Social Media & the Political Crisis in Pakistan
Unformatted Document Text:  Social media & political crisis in Pakistan 16 justice, Iftikhar Chaudry, who was sacked by the president. Slogans against President Musharraf and the military dominated the visual images. The video was placed under the category of “News and Politics” on YouTube. The video’s uploading location was not mentioned. According to the other details provided by YouTube website, 416 people accessed the video via mobile phone devices while a majority of viewers watched it from YouTube referral. According to YouTube, the video was most popular among males between the ages of 24 to 44 years. Despite the fact that women protestors were repeatedly shown in the video, males dominated the posted comments. This information about age, gender, and demographics is only for the online comments, which YouTube collects when a person creates an account, the information is requirement to upload videos or comment on existing videos. YouTube tags provided for this video include: “Musharraf,” “protest,” “martial law,” “anti-emergency,” “vital signs” (name of the background song), “Pakistan,” “street fights,” “democracy,” “human rights,” “freedom of expression” (Video 1, 2007). Viewers’ Comments on the First Video The study found that out of 16,393 hits, only 22 viewers commented on the video. Among these viewers’ comments, 18 supported the video’s message and showed their support for the political struggle in Pakistan at that time. Seven of the comments represented a dialogue exchange among posters. The overall tone of these comments was highly critical of President Musharraf and his policies, military establishment, and the US role in Pakistani politics. The textual analysis of favorable comments also revealed that the viewers praised the political struggle in Pakistan; they demanded the restoration of democracy, and praised lawyers

Authors: Arif, Rauf.
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Social media & political crisis in Pakistan 16
justice, Iftikhar Chaudry, who was sacked by the president.  Slogans against President Musharraf 
and the military dominated the visual images.   
The video was placed under the category of “News and Politics” on YouTube. The 
video’s uploading location was not mentioned. According to the other details provided by 
YouTube website, 416 people accessed the video via mobile phone devices while a majority of 
viewers watched it from YouTube referral.
According to YouTube, the video was most popular among males between the ages of 24 
to 44 years. Despite the fact that women protestors were repeatedly shown in the video, males 
dominated the posted comments. This information about age, gender, and demographics is only 
for   the   online   comments,   which   YouTube   collects   when   a   person   creates   an   account,   the 
information   is  requirement   to  upload   videos  or  comment  on  existing  videos.  YouTube   tags 
provided for this video include: “Musharraf,” “protest,” “martial law,” “anti-emergency,” “vital 
signs” (name of the background song), “Pakistan,” “street fights,” “democracy,” “human rights,” 
“freedom of expression” (Video 1, 2007).
Viewers’ Comments on the First Video
The   study  found  that   out  of  16,393  hits,  only  22  viewers  commented   on  the  video. 
Among these viewers’ comments, 18 supported the video’s message and showed their support 
for the political struggle in Pakistan at that time. Seven of the comments represented a dialogue 
exchange among posters. The overall tone of these comments was highly critical of President 
Musharraf and his policies, military establishment, and the US role in Pakistani politics. 
The textual analysis of favorable comments also revealed that the viewers praised the 
political struggle in Pakistan; they demanded the restoration of democracy, and praised lawyers 


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