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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria Ekeanyanwu, Nnamdi Tobechukwu, Ph.D Senior Lecturer, Department of Mass Communication Covenant University, Ota, Nigeria Email: ## email not listed ## or ## email not listed ## INTRODUCTION Theories are the benchmarks upon which novel ideas could be tested. Evidence can be offered to support such novel ideas as a means of testing a given theory's relative strength. A theory has also been defined as a set of interrelated concepts, definitions, and statements that present a systematic view of a phenomenon by specifying relationships among the concepts with the purpose of explaining the phenomenon (Kerlinger, 1973 cited in White, 2001). This paper therefore, reviews the controversial cultural imperialism theory with empirical data from Nigeria and advocates for cultural development as a possible outcome of the interaction of Western cultures with indigenous cultures of developing societies. WHY THEORIZING CULTURAL DEVELOPMENT VIS-À-VIS CULTURAL IMPERIALISM THEORY? Before we begin to theorize cultural development vis-à-vis cultural imperialism theory, we need to highlight the various strands of views which prompted the debate that cultural imperialism is no longer the only result of indigenous cultures and societies’ interaction with alien values and people. This debate manifested itself clearly in the 21 st century with the gradual reduction and in some instances, removal of traditional boundaries by globalization trends and Information and Communication Technologies (ICTs). Globalization and ICTs are two contemporary concepts that have been defining media/cultural related studies since the end of the 20 th century. Globalization seeks to bring all 1 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Theorizing   Cultural   Development   vis-à-vis   Cultural   Imperialism   Theory:   Lessons   from 
Ekeanyanwu, Nnamdi Tobechukwu, Ph.D
Senior Lecturer, Department of Mass Communication
Covenant University, Ota, Nigeria
Theories are the benchmarks upon which novel ideas could be tested.  Evidence can be offered to 
support such novel ideas as a means of testing a given theory's relative strength. A theory has also 
been defined as a set of interrelated concepts, definitions, and statements that present a systematic 
view   of   a   phenomenon   by   specifying   relationships   among   the   concepts   with   the   purpose   of 
explaining the phenomenon (Kerlinger, 1973 cited in White, 2001). 
This paper therefore, reviews the controversial cultural imperialism theory with empirical 
data from Nigeria and advocates for cultural development as a possible outcome of the interaction of 
Western cultures with indigenous cultures of developing societies.
Before we begin to theorize cultural development vis-à-vis cultural imperialism theory, we need to 
highlight the various strands of views which prompted the debate that cultural imperialism is no 
longer the only result of indigenous cultures and societies’ interaction with alien values and people. 
This debate manifested itself clearly in the 21
  century with the gradual reduction and in some 
instances,   removal   of   traditional   boundaries   by   globalization   trends   and   Information   and 
Communication Technologies (ICTs).
Globalization   and   ICTs   are   two   contemporary   concepts   that   have   been   defining 
media/cultural related studies since the end of the 20
  century. Globalization seeks to bring all 
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P a g e

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