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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria way or the use to which these technologies will be put to. This may be a moral issue but if the views of media professionals are worth considering, then developing societies have little options here. Former consumer societies that chose to fully and deeply understand the issues involved in globalization are better off today. Singapore is a recent case in point. Such societies are no longer wallowing in self-pity or afraid over their local cultural values. They are exploiting the potentials of globalization and ICTs to improve their lot and cultures. But first, they chose to appreciate the issues globalization and ICTs raise and then go deep into them and finally see the issues as challenges that can be positively exploited. If Nigeria follows same procedure or processes adopted by Singapore, there will be a likelihood of socio-cultural and economic turnaround. To support this position, we are therefore, tempted to ask questions at this stage. The western educational curriculum that the third world societies have continued to implement has it not brought out the best in some individuals in the developing societies? If it has not, why have they not discarded it a long time ago? Is the socio-political ideologies borrowed from Europe and other western societies not the same ones shaping societies in the developing world? If not, why are they still clamouring for democracy, freedom, civil liberties, capitalism etc? Are these philosophies indigenous to these developing societies? I am sure an attempt to answer these questions and many more raised in the literature and theoretical analyses will obviously bring us to the stark reality that globalization and ICTs have not totally imperialized the values and cultures of developing nations. This is the major reason why the studies carried out by Reich (1992), Wang (1996), Wilson (1998), Zwizwai (1999), and the Pew Research Centre (2002) are cited here for further studies. The findings of these studies confirm the opinion that globalization and ICTs could actually enrich local cultural values and general content. Globalization trends and the application of ICTs carry with them positive values that have changed media/cultural related studies and issues. Therefore, the positive values should be further re- evaluated to make more meaning to the developing societies. Discarding aspects of one’s indigenous 19 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
way or the use to which these technologies will be put to. This may be a moral issue but if the views  
of media professionals are worth considering, then developing societies have little options here. 
Former   consumer   societies   that   chose   to   fully   and   deeply   understand   the   issues   involved   in 
globalization are better off today. Singapore is a recent case in point. Such societies are no longer 
wallowing in self-pity or afraid over their local cultural values. They are exploiting the potentials of 
globalization and ICTs to improve their lot and cultures. But first, they chose to appreciate the issues 
globalization and ICTs raise and then go deep into them and finally see the issues as challenges that 
can be positively exploited. If Nigeria follows same procedure or processes adopted by Singapore, 
there will be a likelihood of socio-cultural and economic turnaround. 
To support this position, we are therefore, tempted to ask questions at this stage. The western 
educational curriculum that the third world societies have continued to implement has it not brought 
out   the   best   in   some   individuals   in   the   developing   societies?   If  it   has   not,   why   have   they   not 
discarded it a long time  ago? Is the socio-political  ideologies borrowed from Europe and other 
western societies not the same ones shaping societies in the developing world? If not, why are they 
still   clamouring   for   democracy,   freedom,   civil   liberties,   capitalism   etc?   Are   these   philosophies 
indigenous to these developing societies? I am sure an attempt to answer these questions and many 
more raised in the literature and theoretical analyses will obviously bring us to the stark reality that 
globalization and ICTs have not totally imperialized the values and cultures of developing nations. 
This is the major reason why the studies carried out by Reich (1992), Wang (1996), Wilson (1998), 
Zwizwai (1999), and the Pew Research Centre (2002) are cited here for further studies. The findings 
of these studies confirm the opinion that globalization and ICTs could actually enrich local cultural 
values and general content. 
Globalization trends and the application of ICTs carry with them positive values that have 
changed media/cultural related studies and issues. Therefore, the positive values should be further re-
evaluated to make more meaning to the developing societies. Discarding aspects of one’s indigenous 
19 | 
P a g e


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