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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria cultural values that are no longer supportive of one’s current aspirations should not be regarded as cultural imperialism. Imperialism connotes some form of force, which is not the case in this cultural displacement. The displacement or loss is as a result of interaction between the local and alien values. These values come face to face and the ones that are no longer current with contemporary ideas die naturally. So, the disappearance or displacement of local values to more enduring foreign cultural values and norms is leading to cultural development. There is a gradual movement from local norms to global norms especially in this era of global village. The worry here should not actually be about the displacement of local cultural values but that the right kind of foreign norms or values should be imbibed or copied so as to better our society and make it appeal to the greater percentage of the global citizenship. The summary of my argument here is to get every reader of this paper to accept cultural development that comes through globalization and communication as a realistic way out of the Nigerian indigenous cultural development challenges. There is therefore the need to encourage the Nigerian media industry to become, truly, an agent of socialization, with regards to the transmission of global cultural values, orientations and traditions. As an agent of socialization, the Nigerian media industry could aid the synchronization of the Nigerian cultural values and norms with that of the global community for the benefit of the Nigerian society. This will also in the long run, close the unimaginable gap in the socio-cultural cum economic lives of Nigerians and their Western and European counterparts. There is also the issue of transfer of technology. This process is one sure aspect of the cultural transfer through ICTs. Information and Communication Technologies are major content of western media culture, so when they are transferred to developing nations, the technologies may also be transferred but in a much more subtle way. It is therefore my position that a better and more sophisticated technology could give a better and more sophisticated expression to indigenous cultural values, which may help sustain them in the global market place of cultural fare. 20 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
cultural values that are no longer supportive of one’s current aspirations should not be regarded as 
cultural imperialism. Imperialism connotes some form of force, which is not the case in this cultural 
displacement. The displacement or loss is as a result of interaction between the local and alien 
values. These values come face to face and the ones that are no longer current with contemporary 
ideas die naturally. So, the disappearance or displacement of local values to more enduring foreign 
cultural values and norms is leading to cultural development.   There is a gradual movement from 
local norms to global norms especially in this era of global village. The worry here should not 
actually be about the displacement of local cultural values but that the right kind of foreign norms or 
values should be imbibed or copied so as to better our society and make it appeal to the greater 
percentage of the global citizenship.
The summary of my argument here is to get every reader of this paper to accept cultural 
development  that comes through globalization  and communication  as a realistic  way out of the 
Nigerian indigenous cultural development challenges. There is therefore the need to encourage the 
Nigerian media industry to become, truly, an agent of socialization, with regards to the transmission 
of global cultural values, orientations and traditions. As an agent of socialization, the Nigerian media 
industry could aid the synchronization of the Nigerian cultural values and norms with that of the 
global community for the benefit of the Nigerian society. This will also in the long run, close the 
unimaginable  gap in the socio-cultural  cum economic  lives of Nigerians and their Western and 
European counterparts.
There is also the issue of transfer of technology.   This process is one sure aspect of the 
cultural transfer through ICTs.  Information and Communication Technologies are major content of 
western media culture, so when they are transferred to developing nations, the technologies may also 
be transferred but in a much more subtle way. It is therefore my position that a better and more 
sophisticated technology could give a better and more sophisticated expression to indigenous cultural 
values, which may help sustain them in the global market place of cultural fare.  
20 | 
P a g e

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