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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria CONCLUSIONS AND RECOMMENDATIONS In summary, the content of the proposed cultural development theory should focus, but not limited to the following: 1. The development of a sound explanatory mechanism and conceptual precision to address the inadequacies identified in the cultural imperialism theory. 2. A reevaluation of the limited effects theories that argue the selective processes so as to tap into the inherent capabilities which support cultural development arguments. In essence, the proposed theory must build on such theories like the attitude change theory which recognizes the place of intervening variables and the active media audience frame of analysis, in media effect. 3. How to encourage developing societies to integrate into the global community and become major participants in all global processes. 4. Getting developing societies to freely and competitively come to the global cultural fare as producer-societies. 5. A reevaluation of the parameters of cultural growth. It is our view that advocates of cultural imperialism theory who are still not convinced about the need for cultural development thinking in this era of globalization powered by improvements in ICTs, should not forget that Nigerian cultural values have long merged with Western/European values since the days of imperialism/colonialism. There is therefore dysfunctionality in our cultural values and orientations as a result of these anti-global dispositions. The solution therefore lies in further spread and acceptance of the global culture and deeper and more committed integration into the global village. The fear that individual cultures and Nigerian national identities will disappear should not be entertained because the world’s great diversity will ensure that culture-specific, special interest fare 21 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
In summary, the content of the proposed cultural development theory should focus, but not limited to 
the following:
1. The development of a sound explanatory mechanism and conceptual precision to address the 
inadequacies identified in the cultural imperialism theory.
2. A reevaluation of the limited effects theories that argue the selective processes so as to tap 
into the inherent capabilities which support cultural development arguments. In essence, the 
proposed theory must build on such theories like the attitude change theory which recognizes 
the place of intervening variables and the active media audience frame of analysis, in media 
3. How to encourage developing societies to integrate into the global community and become 
major participants in all global processes.
4. Getting developing societies to freely and competitively come to the global cultural fare as 
5. A reevaluation of the parameters of cultural growth.
It is our view that advocates of cultural imperialism theory who are still not convinced about 
the need for cultural development thinking in this era of globalization powered by improvements in 
ICTs, should not forget that  Nigerian cultural  values have long merged with Western/European 
values since the days of imperialism/colonialism. There is therefore dysfunctionality in our cultural 
values and orientations as a result of these anti-global dispositions.   The solution therefore lies in 
further spread and acceptance of the global culture and deeper and more committed integration into 
the global village. 
The fear that individual cultures and Nigerian national identities will disappear should not be 
entertained because the world’s great diversity will ensure that culture-specific, special interest fare 
21 | 
P a g e

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