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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria remains in demand. Local societies and individual identities will never become American or western because of the globalization phenomenon, rather, we see a world of cultural pluralism, a one-world community inhabited by global citizens driven by the desire to live together in a spirit of global cooperation yet retaining their distinct features which make them who they are. In conclusion, White (2001) notes that the developed media systems of the world, which are becoming widely available in the form of telecommunications, computers, internet, and satellite technology, provide for greater interaction between sender and receiver than has ever before been possible. Therefore, the cultural imperialism argument that has been framed in terms of centre nations (which actually are no longer in real existence) with power over disempowered periphery nations (which are now developing nations and some of them are gradually leap frogging into the league of developed nations) must be reconsidered as the new media slowly but steadily penetrate into developing nations and societies. In my view therefore, the advocates of cultural imperialism theory who are still not convinced about the need for cultural synchronization, flexibility and greater integration in the emerging global village are out of touch with the inherent possibilities of globalization aided by ICT. As highlighted in this paper, no one could easily predict the future or nature globalization will take in the later part of this century or in the beginning of the 22 nd century. The sophistication and continued advancement in new communication technologies also seems unpredictable. The only way out is to be aware as to avoid being caught unawares. Therefore, integration into the global system called global village seems inevitable for cultures and peoples who want to remain relevant in contemporary discourse. This dynamism should be pursued vigorously. Cultural imperialism arguments seem diversionary. REFERENCES Appadurai, A. (1996). Modernity at large: cultural dimensions of globalization. Minneapolis: University of Minnesota Press. 22 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
remains in demand. Local societies and individual identities will never become American or western 
because of the globalization phenomenon, rather, we see a world of cultural pluralism, a one-world 
community inhabited by global citizens driven by the desire to live together in a spirit of global 
cooperation yet retaining their distinct features which make them who they are. 
In conclusion, White (2001) notes that the developed media systems of the world, which are 
becoming widely available in the form of telecommunications,  computers, internet,  and satellite 
technology, provide for greater interaction between sender and receiver than has ever before been 
possible.   Therefore,   the   cultural   imperialism   argument   that   has   been   framed   in   terms   of   centre 
nations (which actually are no longer in real existence) with power over disempowered periphery 
nations (which are now developing nations and some of them are gradually leap frogging into the 
league of developed nations) must be reconsidered as the new media slowly but steadily penetrate 
into developing nations and societies. 
In   my   view   therefore,   the   advocates   of   cultural   imperialism   theory   who   are   still   not 
convinced   about   the   need   for   cultural   synchronization,   flexibility   and   greater   integration   in   the 
emerging global village are out of touch with the inherent possibilities of globalization aided by ICT. 
As highlighted in this paper, no one could easily predict the future or nature globalization will take in 
the later part of this century or in the beginning of the 22
nd
 century. The sophistication and continued 
advancement in new communication technologies also seems unpredictable. The only way out is to 
be aware as to avoid being caught unawares. Therefore, integration into the global system called 
global   village   seems   inevitable   for   cultures   and   peoples   who   want   to   remain   relevant   in 
contemporary   discourse.   This   dynamism   should   be   pursued   vigorously.   Cultural   imperialism 
arguments seem diversionary.
REFERENCES
Appadurai, A. (1996). Modernity at large: cultural dimensions of globalization. Minneapolis: 
University of Minnesota Press.
22 | 
P a g e


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