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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria GLOBAL VILLAGE, ICTS AND GLOBALIZATION The world today is aptly described as a global village in which a web of information networks interconnects individuals in nearly instantaneous global communication (Singhal and Rogers, 2001). Canadian media scholar Marshal McLuhan (1964) coined the term Global Village in 1960s. He proclaimed the advent of a global village, a sort of borderless world in which communication media would transcend boundaries of nations. According to him, “Ours is a brand new world of all at oneness, time has ceased, and space has vanished. We now live in… simultaneous happening.” McLuhan (1964) also predicted that each new communication medium will transcend the boundaries for experience reached by earlier media and contributed to further change. He correctly sees different media working together and converging to form a global village. In the global village, information and experience would be freely available for all to share. McLuhan insists that electronic media would decentralize power and information, allowing people to live in small clusters far from urban centres while having the same level of access to information. The global village is a world that is interconnected by Internet, World Wide Web and new communication media, which has created a more or less uniform global culture. Singhal and Rogers (2001) argue that at least at a superficial level, large cities across the world today resemble major cities in the West in the products sold, movies shown, air conditioning, traffic problems, fast-food, Cokes, McDonalds, Reeboks and Japanese automobiles. The advent of satellite channels, global networks and Internet brought drastic changes in the media environment from 1990 onwards. New developments in communication technology have rewritten the very definition of journalism itself. The definition of news has changed from something that has just happened to something happening at the very moment you are hearing or watching it (Joseph, 2006:102). Herman and McChesney (1997) also note that the most important features of growth of global media in the past two decades are the consolidation and concentration of advertisement based commercial media and the parallel weakening of public broadcasting system. Media globalization is 6 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
The world today is aptly described as a global village in which a web of information networks 
interconnects individuals in nearly instantaneous global communication (Singhal and Rogers, 2001). 
Canadian media scholar Marshal McLuhan (1964) coined the term Global Village in 1960s. He 
proclaimed the advent of a global village, a sort of borderless world in which communication media 
would transcend boundaries of nations. According to him, “Ours is a brand new world of all at 
oneness, time has ceased, and space has vanished. We now live in… simultaneous  happening.” 
McLuhan (1964) also predicted that each new communication medium will transcend the boundaries 
for experience reached by earlier media and contributed to further change. He correctly sees different 
media working together and converging to form a global village. In the global village, information 
and experience would be freely available for all to share. McLuhan insists that electronic media 
would decentralize power and information, allowing people to live in small clusters far from urban 
centres while having the same level of access to information.
The global village is a world that is interconnected by Internet, World Wide Web and new 
communication media, which has created a more or less uniform global culture. Singhal and Rogers 
(2001) argue that at least at a superficial level, large cities across the world today resemble major 
cities in the West in the products sold, movies shown, air conditioning, traffic problems, fast-food, 
Cokes, McDonalds, Reeboks and Japanese automobiles. The advent of satellite  channels, global 
networks and Internet brought drastic changes in the media environment from 1990 onwards. New 
developments in communication technology have rewritten the very definition of journalism itself. 
The definition of news has changed from something that has just happened to something happening 
at the very moment you are hearing or watching it (Joseph, 2006:102).
Herman and McChesney (1997) also note that  the most important  features of growth of 
global media in the past two decades are the consolidation and concentration of advertisement based 
commercial media and the parallel weakening of public broadcasting system. Media globalization is 
6 | 
P a g e

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