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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
Unformatted Document Text:  Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria also characterized by larger cross-border flows of media output, the growth of media Trans-National Corporations ( TNCs) and the tendency towards concentration of media control and the spread and the intensification of commercialization. In the 1990s, the media started to operate across national borders and have a greater impact on national cultural systems. Media and entertainment outlays were growing faster than GDP almost everywhere in the world especially in Europe. In his analysis of the implication of ICTs in this age of globalization, Friedman (2005) states that the 21 st century will be remembered for a whole new world of globalization - a flattening of the world. He sees the whole globalized world as flat in the sense that the entire world is now a level playing field with easy exits and entrances. Joseph (2006: 101) also notes that the globalized world is entering a new phase where more people than ever before are going to have access to ICT facilities as innovators, collaborators, and even as terrorists while Friedman (2005) argues that every where one turns to, hierarchies are being challenged from below or transforming themselves from top down structures into a more horizontal and collaborative entities. This flattening process is happening at unusual speed and directly or indirectly touching a lot more people on planet at once. It is interesting at this point to observe that McLuhan (1964) had predicted 43 years ago the emergence of this situation when he visualized a dispersed media structure “whose centres are everywhere and margins are nowhere”. Today, globalization and ICTs have led to the emergence not only of a global village but also of a global family and community now sharing common values, economic cum political ideologies and socio-cultural orientations irrespective of their places of geographical provenance, race, language and socio-economic status (Ekeanyanwu, 2008). Rothkop (1997:98) in his remarks to justify the place of ICTs to today’s world states that: Much has been written about the role of information technologies and services in this process. Today, 15 major U.S. telecommunications companies, including giants like Motorola, Loral Space & Communications, and Teledesic (a joint project of Microsoft’s Bill Gates and cellular pioneer Craig McCaw), offer competing plans that will encircle the globe with a constellation of satellites and will enable anyone anywhere to communicate instantly with anyone elsewhere without an established telecommunications infrastructure on the 7 | P a g e

Authors: Ekeanyanwu, Nnamdi.
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Theorizing Cultural Development vis-à-vis Cultural Imperialism Theory: Lessons from Nigeria
also characterized by larger cross-border flows of media output, the growth of media Trans-National 
TNCs) and the tendency towards concentration of media control and the spread and 
the intensification of commercialization. In the 1990s, the media started to operate across national 
borders and have a greater impact on national cultural systems. Media and entertainment outlays 
were growing faster than GDP almost everywhere in the world especially in Europe.
In his analysis of the implication of ICTs in this age of globalization, Friedman (2005) states 
that the 21
 century will be remembered for a whole new world of globalization - a flattening of the 
world. He sees the whole globalized world as flat in the sense that the entire world is now a level 
playing field with easy exits and entrances. Joseph (2006: 101) also notes that the globalized world is 
entering a new phase where more people than ever before are going to have access to ICT facilities 
as innovators, collaborators, and even as terrorists while Friedman (2005) argues that every where 
one turns to, hierarchies are being challenged from below or transforming themselves from top down 
structures into a more horizontal and collaborative entities. This flattening process is happening at 
unusual speed and directly or indirectly touching a lot more people on planet at once. 
It is interesting at this point to observe that McLuhan (1964) had predicted 43 years ago the 
emergence   of  this  situation  when  he   visualized  a  dispersed  media   structure  “whose  centres  are 
everywhere and margins are nowhere”. Today, globalization and ICTs have led to the emergence not 
only of a global village but also of a global family and community now sharing common values, 
economic   cum   political   ideologies   and  socio-cultural   orientations   irrespective   of  their   places   of 
geographical provenance, race, language and socio-economic status (Ekeanyanwu, 2008).
Rothkop (1997:98) in his remarks to justify the place of ICTs to today’s world states that:
Much has been written about the role of information technologies and 
services   in   this   process.   Today,   15   major   U.S.   telecommunications 
companies,   including   giants   like   Motorola,   Loral   Space   & 
Communications,   and   Teledesic   (a   joint   project   of   Microsoft’s   Bill 
Gates and cellular pioneer Craig McCaw), offer competing plans that 
will encircle the globe with a constellation of satellites and will enable 
anyone   anywhere   to   communicate   instantly   with   anyone   elsewhere 
without   an   established   telecommunications   infrastructure   on   the 
7 | 
P a g e

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