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How a Public Evaluate an Organization’s Official Statement to pursue Organizational Transparency: An Impact of Organizational Claims to Truth on the Public’s Perception of Credibility toward the Content
Unformatted Document Text:  Running head: How a Public Evaluate an Organization’s Official Statement to pursue Organizational Transparency 18 The bootstrap results indicated that the total indirect effect (i.e., the difference between the total and direct effect) of perceived transparency efforts on organizational reputation through the mediator was significant with a 95% bootstrap confidence interval of .2260 to .4145 based on 1000 bootstrap samples. However, the analysis revealed that the direct effect of an organization’s perceived transparency efforts on its reputation after controlling for the perceived credibility of the official statement (direct effect = .29, p<.001) remained significant. Thus, perceived credibility only partially mediated the association between evaluations of an organization’s transparency efforts and organizational reputation. Figure 1 illustrates the findings from RQ1. Figure 1: Single mediation model for direct and indirect effects of perceived credibility on organizational reputation. NOTE: Path values represent unstandardized regression coefficients. ***= p < .001. RQ2 asked whether the three constructs of transparency efforts were identical to the initial factor loadings from Rawlins (2009). The 17 perceived transparency efforts items (Rawlins, 2009) were factor analyzed and three meaningful factors were identified. Principle components extraction was used prior to principle factors extraction to ensure the number of factors. With an α =.001, cutoff level, the data provided three factors extracted. As indicated in

Authors: Kim, Bo Kyung. and Hong, Seoyeon.
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Running head: How a Public Evaluate an Organization’s Official Statement to pursue 
Organizational Transparency 
 
18 
 
The bootstrap results indicated that the total indirect effect (i.e., the difference between 
the total and direct effect) of perceived transparency efforts on organizational reputation through 
the mediator was significant with a 95% bootstrap confidence interval of .2260 to .4145 based on 
1000 bootstrap samples. However, the analysis revealed that the direct effect of an organization’s 
perceived transparency efforts on its reputation after controlling for the perceived credibility of 
the official statement (direct effect = .29, p<.001) remained significant. Thus, perceived 
credibility only partially mediated the association between evaluations of an organization’s 
transparency efforts and organizational reputation. Figure 1 illustrates the findings from RQ1. 
 
 
Figure 1: Single mediation model for direct and indirect effects of perceived credibility on 
organizational reputation.  
NOTE: Path values represent unstandardized regression coefficients. ***= p < .001.
 
 
RQ2 asked whether the three constructs of transparency efforts were identical to the 
initial factor loadings from Rawlins (2009). The 17 perceived transparency efforts items 
(Rawlins, 2009) were factor analyzed and three meaningful factors were identified. Principle 
components extraction was used prior to principle factors extraction to ensure the number of 
factors. With an α =.001, cutoff level, the data provided three factors extracted. As indicated in 


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