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Evolutionary Psychology, Social Emotions and Social Networking Sites -- An Integrative Model
Unformatted Document Text:  (Cosmides & Tooby, 1992, p.49). According to Damasio (1994), “body and brain are usually conceptualized as separate, in structure and function…yet when we see, or hear, or touch or taste or smell, body proper and brain participate in the interaction with the environment” (p.224). EP suggests human behavior is based on adapted structures within the brain and body as it works as an interwoven organism appraising the environment making necessary adjustments whether unconscious or conscious to support and maintain its well being. Once we understand the function of behavior which is best suited to the survival of early humans, it can be modeled as a guide in understanding our modern day interactions, thus, forming a baseline for learning and experience, the ontogenic cycle and ethologic pattern of humans. Social Networking as an Effort to Social Homeostasis With these key ideas in mind, it seems plausible that our adapted emotive mechanisms respond to a state of atrophy like alienation by engaging in SNS. In essence, we search for social connection and contact on SNS via CMC due to our evolutionary devices not being utilized as human history intended. There should be a correlation between our social emotions and the search for a more social means of contact on SNS. CMC has been shown to create and maintain relationships (Haythornthwaite, 2005; Katz et al., 2004). The question is “why”? What function does it serve in our nature? Perhaps there are characteristics within this medium which help serve a biological function. Some sites are networked via one person or where one merges to join a group, while other sites show networks created by others request for an individual instead of that person doing it themselves. On a continuum scale, there are those who create online accounts and seem to request everyone out of some sense of desperation, and then there are those who never request others join their network 12

Authors: Suran, Sandra., Pettey, Gary., Bracken, Cheryl. and Whitbred, Robert.
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(Cosmides & Tooby, 1992, p.49). According to Damasio (1994), “body and brain are usually 
conceptualized as separate, in structure and function…yet when we see, or hear, or touch or taste 
or smell, body proper and brain participate in the interaction with the environment” (p.224).  EP 
suggests human behavior is based on adapted structures within the brain and body as it works as 
an interwoven organism appraising the environment making necessary adjustments whether 
unconscious or conscious to support and maintain its well being.  Once we understand the 
function of behavior which is best suited to the survival of early humans, it can be modeled as a 
guide in understanding our modern day interactions, thus, forming a baseline for learning and 
experience, the ontogenic cycle and ethologic pattern of humans.  
Social Networking as an Effort to Social Homeostasis
With these key ideas in mind, it seems plausible that our adapted emotive mechanisms 
respond to a state of atrophy like alienation by engaging in SNS.  In essence, we search for social 
connection and contact on SNS via CMC due to our evolutionary devices not being utilized as 
human history intended.   There should be a correlation between our social emotions and the 
search for a more social means of contact on SNS.
CMC has been shown to create and maintain relationships (Haythornthwaite, 2005; Katz 
et al., 2004). The question is “why”?   What function does it serve in our nature? Perhaps there 
are characteristics within this medium which help serve a biological function. Some sites are 
networked via one person or where one merges to join a group, while other sites show networks 
created by others request for an individual instead of that person doing it themselves. On a 
continuum scale, there are those who create online accounts and seem to request everyone out of 
some sense of desperation, and then there are those who never request others join their network 
12


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