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Evolutionary Psychology, Social Emotions and Social Networking Sites -- An Integrative Model
Unformatted Document Text:  EVOLUTIONARY PSYCHOLOGY, SOCIAL EMOTIONS AND SOCIAL NETWORKING SITES – AN INTEGRATIVE MODEL Abstract This exploratory research employed an Evolutionary Psychology (EP) perspective whereby the human mind is viewed through the lens of the physiological and psychological mechanisms that created the developmental programs we use today (Cosmides & Tooby, 1992). This theoretical framework was used to study the relationship between human behavior, the state of alienation, and Social Networking Sites (SNS). Based on survey data from college students, there seemed to be a relationship between alienation and SNS. Alienation dimensions were highest among those who had the lowest amount of contacts on SNS. The findings from this study will add to the body of knowledge on Computer Mediated Communication (CMC) as well as afford an opportunity for further research in understanding human behavior engaged in SNS through the viewpoint of Evolutionary Psychology. 2

Authors: Suran, Sandra., Pettey, Gary., Bracken, Cheryl. and Whitbred, Robert.
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EVOLUTIONARY PSYCHOLOGY, SOCIAL EMOTIONS AND SOCIAL 
NETWORKING SITES – AN INTEGRATIVE MODEL
Abstract
This exploratory research employed an Evolutionary Psychology (EP) perspective 
whereby the human mind is viewed through the lens of the physiological and psychological 
mechanisms that created the developmental programs we use today (Cosmides & Tooby, 1992). 
This theoretical framework was used to study the relationship between human behavior, the state 
of alienation, and Social Networking Sites  (SNS). Based on survey data from college students, 
there seemed to be a relationship between alienation and SNS. Alienation dimensions were 
highest among those who had the lowest amount of contacts on SNS.  The findings from this 
study will add to the body of knowledge on Computer Mediated Communication (CMC) as well 
as afford an opportunity for further research in understanding human behavior engaged in SNS 
through the viewpoint of Evolutionary Psychology.
2


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