Citation

Sexual Messages in Black and White: A case study of Essence and Cosmo

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

The study examined the discourse on women's sexual freedom as it appeared in the advice columns of two popular American magazines, Essence and Cosmopolitan -- the first oriented toward Black women, the second to White women. The study situated its concerns historically by asking whether the discourse in these columns reflected the tenets of second wave feminism, which advanced new tenets of women's sexual liberation. Next, it sought to learn whether the discourse engaged sexual themes of transgression, pleasing the other and go-getting, as posed by Machin and Thornborrow. Black feminist theory and critical discourse analysis provided the theoretical framework and methodology. Findings revealed that readers of Essence are more likely to see tenets of sexual liberation embedded in advice columns, which give women a wider range of sexual choices than are those of Cosmo. Cosmo readers are more likely to be advised to excite and keep their men and to be more flexible if they stray.

Most Common Document Word Stems:

women (120), sexual (96), essenc (52), column (45), cosmo (41), magazin (40), sex (34), advic (33), pleasur (29), 0 (26), discours (26), two (25), behavior (23), reader (23), encourag (22), feminist (22), 2000 (21), studi (21), p (20), man (19), men (19),
Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p518952_index.html
Direct Link:
HTML Code:

MLA Citation:

Byerly, Carolyn. and Reviere, Rebecca. "Sexual Messages in Black and White: A case study of Essence and Cosmo" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p518952_index.html>

APA Citation:

Byerly, C. and Reviere, R. , 2011-08-10 "Sexual Messages in Black and White: A case study of Essence and Cosmo" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p518952_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The study examined the discourse on women's sexual freedom as it appeared in the advice columns of two popular American magazines, Essence and Cosmopolitan -- the first oriented toward Black women, the second to White women. The study situated its concerns historically by asking whether the discourse in these columns reflected the tenets of second wave feminism, which advanced new tenets of women's sexual liberation. Next, it sought to learn whether the discourse engaged sexual themes of transgression, pleasing the other and go-getting, as posed by Machin and Thornborrow. Black feminist theory and critical discourse analysis provided the theoretical framework and methodology. Findings revealed that readers of Essence are more likely to see tenets of sexual liberation embedded in advice columns, which give women a wider range of sexual choices than are those of Cosmo. Cosmo readers are more likely to be advised to excite and keep their men and to be more flexible if they stray.


Similar Titles:
All the Women are Young, All the Young are Sexual, But Some of Us are Grey: Sexual Agency and the Older Single Black Woman in Contemporary Black Feminist Literature

All the Women are Young, All the Young are Sexual, But Some of Us are Grey: Sexual Agency and the Older Single Black Woman in Contemporary Black Feminist Literature

Magazine Readership Study: A Cross-Cultural Analysis of South Korean and U.S. Women Readers Lysis of South Korean and U.S. Women Readers


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.