All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.

Sexual Messages in Black and White: A case study of Essence and Cosmo
Unformatted Document Text:  Research Question Three (Table Four) was concerned with whether the two magazines’ sex advice encouraged women to “go-get” what they wanted. Analysis found that the two magazines were similar in suggesting yes, that women should make the first move in a relationship. Most of the columns discussed a woman’s role in meeting the man’s sexual expectations. The biggest category for Essence was setting limits; for Cosmo, try to excite. The matter of how and whether to address a man’s behavior that is problematic; e.g, he looks at other women or is not interested in sex, was considered as part of women’s “go-getting” tendency. The advice to Essence readers was more often to challenge him, for example, “Do not make excuses or allowances for your husband’s bobblehead behavior.” The advice to Cosmo readers was more mixed with about half the articles advising the woman to accept and about half to challenge his problematic behavior. Table Four. Go-Getting Essence(N=17) Cosmo(N=23) Making the first move Hers 82.4% (14) 82.6% (19) His 0 0 Other 5.9% (1) 0 Meeting his expectations Set limits 58.8% (10) 39.1% (9) Be who/ what he wants 0 21.7% (5) Try to excite 35.3% (6) 78.3% (18) Other 0 8.7% (2) Addressing his behavior Accept 35.3% (6) 52.2% (12) Challenge 58.8% (10) 47.8% (11) Research Question Four (Table Five) asked about how magazine columns advised women on issues of fidelity in sexual relationships. Only six columns in Essence discussed what to do if he were unfaithful. The advice in each of these was for her to leave the relationship. 14

Authors: Byerly, Carolyn. and Reviere, Rebecca.
first   previous   Page 14 of 20   next   last

background image
Research Question Three (Table Four) was concerned with whether the two magazines’ 
sex advice encouraged women to “go-get” what they wanted.  Analysis found that the two 
magazines were similar in suggesting yes, that women should make the first move in a 
relationship.  Most of the columns discussed a woman’s role in meeting the man’s sexual 
expectations.  The biggest category for Essence was setting limits; for Cosmo, try to excite.
The matter of how and whether to address a man’s behavior that is problematic; e.g, he 
looks at other women or is not interested in sex, was considered as part of women’s “go-getting” 
tendency.  The advice to Essence readers was more often to challenge him, for example, “Do not 
make excuses or allowances for your husband’s bobblehead behavior.” The advice to Cosmo 
readers was more mixed with about half the articles advising the woman to accept and about half 
to challenge his problematic behavior.
Table Four.  Go-Getting
Making the first move
82.4% (14)
82.6% (19)
5.9% (1)
Meeting his expectations
    Set limits
58.8% (10)
39.1% (9)
     Be who/ what he wants
21.7% (5)
     Try to excite
35.3% (6)
78.3% (18)
8.7% (2)
Addressing his behavior
35.3% (6)
52.2% (12)
58.8% (10)
47.8% (11)
Research Question Four (Table Five) asked about how magazine columns advised 
women on issues of fidelity in sexual relationships.  Only six columns in Essence discussed what 
to do if he were unfaithful.  The advice in each of these was for her to leave the relationship. 

All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 14 of 20   next   last

©2012 All Academic, Inc.