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Use of print & online news media for local news: A uses & dependency perspective
Unformatted Document Text:  Print & Online News Media Measurement Data and sample The hypotheses were tested in a telephone survey of 605 residents aged 18 years or older that were interviewed in a college town in a Midwest state in May and June 2010. To reach an adequate number of young adults, other demographic groups (e.g., Hispanics), and the “cell phone only” cohort (AAPOR, 2010), both landline and cell phone frames were included in the random digit dialing (RDD) sample. As a result, 43% of respondents were interviewed via cell phone numbers; 31% of the sample were “cell phone only.” The data collection was administered by an academic survey research center in a Midwest university using its computer-assisted telephone interviewing (CATI) system. The response rate of the survey was 53.4%, calculated with the final codes and definitions for surveys provided by The American Association for Public Opinion Research (AAPOR, 2000). Dependent variables Altogether three dependent variables were used to test the hypotheses. “Readership of local newspaper” was worded as “On average, how many days in a week do you read or look into [name of local newspaper]?” Responses were coded as (0) “none,” and between one and seven days. Those who answered “none” were excluded from the data. The second dependent variable, “use of the Internet for local news,” was a single question item: “When was the last time you used the Internet to look at any type of news or information about your community?” Similarly, “use of local newspaper’s website for local news” was worded as “When was the last time you accessed the website of [name 11

Authors: Fleming, Kenneth.
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Print & Online News Media
Measurement
Data and sample
The hypotheses were tested in a telephone survey of 605 residents aged 18 years 
or older that were interviewed in a college town in a Midwest state in May and June 
2010. To reach an adequate number of young adults, other demographic groups (e.g., 
Hispanics), and the “cell phone only” cohort (AAPOR, 2010), both landline and cell 
phone frames were included in the random digit dialing (RDD) sample. As a result, 43% 
of respondents were interviewed via cell phone numbers; 31% of the sample were “cell 
phone only.” The data collection was administered by an academic survey research center 
in a Midwest university using its computer-assisted telephone interviewing (CATI) 
system. The response rate of the survey was 53.4%, calculated with the final codes and 
definitions for surveys provided by The American Association for Public Opinion 
Research (AAPOR, 2000).
Dependent variables
Altogether three dependent variables were used to test the hypotheses. 
“Readership of local newspaper” was worded as “On average, how many days in a week 
do you read or look into [name of local newspaper]?” Responses were coded as (0) 
“none,” and between one and seven days. Those who answered “none” were excluded 
from the data. 
The second dependent variable, “use of the Internet for local news,” was a single 
question item: “When was the last time you used the Internet to look at any type of news 
or information about your community?” Similarly, “use of local newspaper’s website for 
local news” was worded as “When was the last time you accessed the website of [name 
11


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