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Use of print & online news media for local news: A uses & dependency perspective
Unformatted Document Text:  Print & Online News Media Results Descriptive statistics As shown in Table 1, the average age of the sample was 50.7 years (SD = 17.6), ranging from 18 to 86. Fifty-two percent of respondents were male. On average, respondents had an education between “some college but no degree” and “4-year college degree” (M = 4.5, SD = 1.4). The average annual household income was approximately $61,000 (SD = 1.8). On average, respondents have lived at their present addresses for 13.2 years (SD = 13). Seventy-eight percent (78%) of them owned their homes. Less than one-third of the sample (30%) had children younger than 18 living in households. In addition, 79% of the residents read the local daily newspaper between one and seven days. Ninety-two percent of them had access to the Internet, and 85% of the Internet users were aware of the website of the local newspaper. Test of hypotheses Hypothesis 1 suggested that print media dependency would be positively related to readership of local newspaper. As shown in Table 2, after statistically controlling for demographic and structural anchoring variables, print media dependency was significantly and positively related to readership of local newspaper (ß = .26, p ≤ .001). It should be noted that the measure of print media dependency alone contributed 6.4% in variance to that of the dependent variable. Thus, Hypothesis 1 was well supported. In Hypothesis 2, it was proposed that online media dependency would be positively related to use of the Internet for local news. Table 3 displays the regression results. Online media dependency was significantly and positively related to use of the Internet for local news (ß = .33, p ≤ .001) after the demographic and structural anchoring 14

Authors: Fleming, Kenneth.
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Print & Online News Media
Results
Descriptive statistics
As shown in Table 1, the average age of the sample was 50.7 years (SD = 17.6), 
ranging from 18 to 86. Fifty-two percent of respondents were male. On average, 
respondents had an education between “some college but no degree” and “4-year college 
degree” (= 4.5, SD = 1.4). The average annual household income was approximately 
$61,000 (SD = 1.8). On average, respondents have lived at their present addresses for 
13.2 years (SD = 13). Seventy-eight percent (78%) of them owned their homes. Less than 
one-third of the sample (30%) had children younger than 18 living in households. 
In addition, 79% of the residents read the local daily newspaper between one and 
seven days. Ninety-two percent of them had access to the Internet, and 85% of the 
Internet users were aware of the website of the local newspaper.
Test of hypotheses
Hypothesis 1 suggested that print media dependency would be positively related 
to readership of local newspaper. As shown in Table 2, after statistically controlling for 
demographic and structural anchoring variables, print media dependency was 
significantly and positively related to readership of local newspaper (ß = .26, p  .001). It 
should be noted that the measure of print media dependency alone contributed 6.4% in 
variance to that of the dependent variable. Thus, Hypothesis 1 was well supported.
In Hypothesis 2, it was proposed that online media dependency would be 
positively related to use of the Internet for local news. Table 3 displays the regression 
results. Online media dependency was significantly and positively related to use of the 
Internet for local news (ß = .33, p  .001) after the demographic and structural anchoring 
14


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